Badass Softie

AI can write, research, organize, automate, and produce at a scale that would have been impossible for most people a few years ago. But Dan Cumberland thinks the more interesting question is what all of that frees you...

What do you do when a problem is so big that anything you could possibly do feels insignificant? On September 11, 2001, Dr. J.J. Peterson was thousands of miles from home, volunteering with a medical clinic in a rural...

You’re used to being the person who follows through. So when plans change, it can feel personal. Dr. J.J. Peterson had just celebrated a year of Badass Softie without missing an episode. Then interviews moved, a new...

Something will eventually not go according to plan. Maybe a project doesn’t turn out the way you hoped, a difficult conversation catches you off guard, or life takes you in a direction you didn’t expect. You can’t...

A year ago, Dr. J.J. Peterson launched Badass Softie with a lot of questions. What if nobody listened? What if it went nowhere? And maybe the hardest one: Who am I to do this? A year later, the fear wasn't the thing...

We spend a huge portion of our lives at work. But for a lot of people, work is the place they feel least like themselves. They’re frustrated, disengaged, or counting down the hours until they can leave. Matt Turner...

Ever spend more time deciding what to write than actually writing it? If marketing feels harder than it should, the problem may not be your writing. You may simply be asking the wrong question. Dr. J.J. Peterson...

If your marketing feels exhausting, you're not imagining it. Every week there's another platform to learn, another algorithm to understand, and another tactic promising to help you reach more people. But what if the...

The best marketing isn't about getting people to notice you. It's about helping the right people recognize themselves in what you have to say. Too often, business owners treat marketing like a performance—trying to...

What if the biggest reason your marketing isn't working has nothing to do with your website, your social media, or your messaging? What if it's the decision you've been avoiding? After spending more than two decades...

Your company probably doesn't have a differentiation problem. It has a memory problem. Dr. J.J. Peterson kicks off a new marketing series by exploring one of the biggest misconceptions he encounters in strategy...

Some leaders seem willing to make impossible decisions. They change careers. Walk away from security. Speak uncomfortable truths. Bet on themselves when success is anything but certain. What if courage isn't what makes...

Most people don't set out to become performers. But over time, it's easy to trade pieces of ourselves for approval, success, certainty, or the version of us we think other people want to see. Dr. J.J. Peterson sits down...

What if the moments that change someone's day are the ones we almost talk ourselves out of? The compliment we never give. The thank you we never send. The invitation we never make. The extra effort we decide isn't...

Melissa Greene spent years as a member of the Grammy-nominated Christian music group Avalon before becoming a pastor, speaker, writer, and advocate. But along the way, life began challenging some of the beliefs she had...