Hosted by Samantha Tonge · 🇺🇸 US · EN · 23 episodes
Established thought leaders with verified media credentials.
Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that. In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems. Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different? Hosted on Acast. See acast.com/privacy for more information.
Samantha Tonge hosts B2Be Different - Engineering your brand for success, a business show with 23 episodes published.
In this episode on the skills gap, Samantha spoke to Joe Pacitti, Managing Director of CeeD, about the challenges CeeD members face, why industry must take responsibility alongside government and education, how peer-to-p
In this episode, Steve speaks with Hari Jayaraman from Hale Hamilton Marketing, who's spent over two decades working in both B2C media and B2B sectors, about what B2B businesses can learn from B2C marketing, why emotiona
In this episode on sustainability, I spoke to Justine Scullion from Circulus, a circular economy business focused on electronics, about how repair and reuse extends product life and saves money, how much of the engineeri
In this episode on skills, I spoke with Jim Fowlie from Sensor-Works and chair of the Training Working Group at the AEMT, about why younger people don't always know what engineering opportunities are available to them, h
I was really excited about speaking to this week’s guest as she was highly recommended by Keri Craig in our first sustainability episode (that’s episode 3). I spoke to Jane Dennyson, founder of Thrive Consulting about ho
In this episode Samantha spoke to Josh Robertson, founder of Engineer a Career and host of the Engineer a Career podcast, about why he sees the skills gap as a breakdown in the system between sparking the engineering min
In this episode, Samantha shared her research findings on the skills gap in engineering and manufacturing through third-party reports and from all of the expert guests we have spoken to about the skills gap during this s
In this episode on sustainability in engineering & manufacturing, Samantha spoke to Ryan McCuaig, lead product development engineer at Renewable Parts, about the circular economy. He spoke about how they're remanufacturi
In this episode about using apprenticeships to fill the skills gap, Samantha spoke to Murray Whittaker from Whittaker Engineering about how apprenticeships are foundational to their business with 35% of their 140-strong
After Samantha was interviewed by Steve in episode 13, this week it's Samantha’s turn to put Steve of the spot. Steve spoke about his journey from a mechanical and electrical engineering apprenticeship to running a succe
In this episode on sustainability, Samantha spoke with Stephen Hall, Managing Director of Rautomead, about how sustainability has been in their DNA since 1978 when they started their continuous casting equipment business
In this episode on the skills gap in engineering & manufacturing, I spoke with Jose Hernandez from the National Manufacturing Institute of Scotland (NMIS) about how they're addressing both the immediate skills gap and th
This week, the tables were turned on Samantha as she was interviewed by Steve about her journey into marketing for B2B manufacturing and engineering, why she's passionate about the sector, and the five most important thi
In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental, employee an
In this episode exploring skills from a different angle, Samantha spoke with award-winning graduate Natasha Pell, who studied mechanical engineering at Strathclyde, hearing the talent's perspective on why the push toward
In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and consiste
In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular economy t
In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained how they inspire over 1
This episode is a crossover between a marketing episode and a skills gap episode. Steve and Samantha discussed why employer branding is often overlooked in engineering and B2B manufacturing, despite the critical skills g
In this episode exploring sustainability in the sector, Samantha spoke with Dave Pearson from Star Refrigeration about how they've embedded the UN Sustainable Development Goals into their business strategy, how they are
Samantha
nurse · Lima Gourmet Company
3 appearances on this show
Steve
@NYCaptainSteve · Altered Stangs
1 appearance on this show
Stephen Hall
pig production consultant and data analyst · Hexagon Energy Materials
1 appearance on this show
Jose Hernandez
retired U.S. Army Lieutenant Colonel · National Manufacturing Institute of Scotland
1 appearance on this show
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B2Be Different - Engineering your brand for success is hosted by Samantha Tonge. The show is categorised under business (marketing) and has published 23 episodes.
B2Be Different - Engineering your brand for success has published 23 episodes.
B2Be Different - Engineering your brand for success regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of B2Be Different - Engineering your brand for success average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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