business
Hosted by Samantha Tonge · business · EN · 27 episodes
Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that. In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems. Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different? Hosted on Acast. See acast.com/privacy for more information.
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Signup to Generate a PitchEngineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that. In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.
B2Be Different - Engineering your brand for success is hosted by Samantha Tonge. The show has published 27 episodes to date.
Recent episodes include "Episode 27: Connor McLeod from Experis" (9 September 2026, 24 minutes), "Episode 26: Sustainability at Here's the Plan" (2 September 2026, 20 minutes), and "Episode 25: Addressing the skills gap with CeeD" (24 June 2026, 19 minutes).
B2Be Different - Engineering your brand for success publishes roughly weekly, with episodes averaging 25 minutes across 27 episodes.
Booking probability for B2Be Different - Engineering your brand for success is 31%, and the host is rated Selective on guests. B2Be Different - Engineering your brand for success requires a Pod Score of 80 or higher. B2Be Different - Engineering your brand for success's contact route on record: verified email.
The strongest fits for B2Be Different - Engineering your brand for success are Marketing, Advertising & PR. B2Be Different - Engineering your brand for success has a business audience.
Samantha Tonge hosts B2Be Different - Engineering your brand for success, a business show with 27 episodes published.
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Episode #27
In this episode on the skills gap, Samantha spoke to Connor McLeod, recruiter at Experis and co-founder of Open Circuit Scotland, about what the skills gap looks like from a recruiter's perspective, why it's a...
Episode #26
In this episode on sustainability in the sector, I spoke with Sam Grace, joint managing director at Here's the Plan, about how engineering and manufacturing businesses can reduce energy costs and carbon emissions...
Episode #25
In this episode on the skills gap, Samantha spoke to Joe Pacitti, Managing Director of CeeD, about the challenges CeeD members face, why industry must take responsibility alongside government and education, how...
Episode #24
In this episode, Steve speaks with Hari Jayaraman from Hale Hamilton Marketing, who's spent over two decades working in both B2C media and B2B sectors, about what B2B businesses can learn from B2C marketing, why...
Episode #23
<p>In this episode on sustainability, I spoke to Justine Scullion from Circulus, a circular economy business focused on electronics, about how repair and reuse extends product life and saves money, how much of the...
Episode #22
<p>In this episode on skills, I spoke with Jim Fowlie from Sensor-Works and chair of the Training Working Group at the AEMT, about why younger people don't always know what engineering opportunities are available to...
Episode #21
<p>I was really excited about speaking to this week’s guest as she was highly recommended by Keri Craig in our first sustainability episode (that’s episode 3). I spoke to Jane Dennyson, founder of Thrive Consulting...
Episode #20
<p>In this episode Samantha spoke to Josh Robertson, founder of Engineer a Career and host of the Engineer a Career podcast, about why he sees the skills gap as a breakdown in the system between sparking the engineering...
Episode #19
<p>In this episode, Samantha shared her research findings on the skills gap in engineering and manufacturing through third-party reports and from all of the expert guests we have spoken to about the skills gap during...
Episode #18
<p>In this episode on sustainability in engineering & manufacturing, Samantha spoke to Ryan McCuaig, lead product development engineer at Renewable Parts, about the circular economy. He spoke about how they're...
B2Be Different - Engineering your brand for success
<p>In this episode about using apprenticeships to fill the skills gap, Samantha spoke to Murray Whittaker from Whittaker Engineering about how apprenticeships are foundational to their business with 35% of their...
Episode #16
<p>After Samantha was interviewed by Steve in episode 13, this week it's Samantha’s turn to put Steve of the spot. Steve spoke about his journey from a mechanical and electrical engineering apprenticeship to running a...
Episode #15
<p>In this episode on sustainability, Samantha spoke with Stephen Hall, Managing Director of Rautomead, about how sustainability has been in their DNA since 1978 when they started their continuous casting equipment...
Episode #14
<p>In this episode on the skills gap in engineering & manufacturing, I spoke with Jose Hernandez from the National Manufacturing Institute of Scotland (NMIS) about how they're addressing both the immediate skills gap...
B2Be Different - Engineering your brand for success
<p>This week, the tables were turned on Samantha as she was interviewed by Steve about her journey into marketing for B2B manufacturing and engineering, why she's passionate about the sector, and the five most important...
B2Be Different - Engineering your brand for success
<p>In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental...
Episode #11
In this episode exploring skills from a different angle, Samantha spoke with award-winning graduate Natasha Pell, who studied mechanical engineering at Strathclyde, hearing the talent's perspective on why the push...
Episode #10
<p>In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and...
Episode #9
<p>In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular...
B2Be Different - Engineering your brand for success
<p>In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained how they inspire...
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