Oct 13, 202652 min
Getting Found in AI: The New B2B Marketing Battleground What happens when your B2B customer stops Googling and starts asking ChatGPT, Gemini or Perplexity who can solve their problem? Does your company show up in the...
business
B2B No Bull
Hosted by Liz Brohan · business · EN
About this Podcast:
Conversations about marketing communications for B2B marketers.
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Contact path
Verified email
Booking probability
39%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about B2B No Bull
Who hosts B2B No Bull?
B2B No Bull is hosted by Liz Brohan. The show has published 27 episodes to date.
What has B2B No Bull covered recently?
Recent episodes include "Getting Found in AI: The New B2B Marketing Battleground" (13 October 2026, 52 minutes), "The Conversations That Changed How We Think About B2B Marketing" (11 August 2026, 44 minutes), and "Confused Brand = Expensive Mistakes: The Growth Killer No One Talks About" (14 July 2026, 53 minutes).
How often does B2B No Bull publish?
B2B No Bull publishes roughly monthly, with episodes averaging 39 minutes across 27 episodes.
How hard is it to get booked on B2B No Bull?
Booking probability for B2B No Bull is 39%, and the host is rated Selective on guests. B2B No Bull requires a Pod Score of 80 or higher. B2B No Bull's contact route on record: verified email.
Who should pitch B2B No Bull?
The strongest fits for B2B No Bull are Marketing, Advertising & PR and Business & Management Consulting. B2B No Bull has a business audience.
About the host
Liz Brohan hosts B2B No Bull, a business podcast with 27 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Aug 11, 202644 minWhat happens when you look back at a year of conversations with some of the smartest people in B2B marketing? You discover that the biggest lessons weren’t about chasing the next shiny technology—they were about...
Jul 14, 202653 minWhat if your biggest growth challenge isn’t sales, operations, or hiring—but your brand? In this episode of B2B No Bull , host Liz Brohan sits down with brand strategist and Brand Strong Marketing founder Sue Kirchner...
Episode #27
Define Value or Get Defined by the Market
Jun 30, 202655 minIn this episode of B2B No Bull , host Liz Brohan is joined by special guest co-host Valinda Cox — president of Sound Horizons and former VP of E-Commerce at Konica Minolta — to welcome John Ravaris, founder of UVP...
Jun 23, 202635 minIn this high-impact episode of B2B No Bull , hosts Liz and Mark Brohan sit down with Commerce.com CMO Michelle Suzuki for a rare behind-the-scenes look at one of the most ambitious B2B rebrands in recent memory. What...
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- Jun 23, 202635 minS0
<p>In this high-impact episode of B2B No Bull, hosts Liz and Mark Brohan sit down with Commerce.com CMO Michelle Suzuki for a rare behind-the-scenes look at one of the most ambitious B2B rebrands in recent memory.</p>...
Jun 2, 202645 minS0<p>In this episode of B2B No Bull, hosts Liz Brohan and Mark Brohan tackle one of the biggest concerns facing marketers today: will AI replace marketing jobs — or supercharge them? Their guest, Drew Neisser, brings deep...
Apr 14, 202639 minS0<p>In this episode of B2B No Bull, hosts Liz Brohan and Mark Brohan dive into the surprisingly complex and rapidly evolving world of promotional merchandise with guest Sarah Johnston, founder of PromoSpark. What was...
Mar 3, 202638 minS0<p>In this episode of B2B No Bull, hosts Liz and Mark Brohan tackle the evolving—and increasingly messy—state of Diversity, Equity, Inclusion, and Belonging (DEIB). Joined by transformational growth advisor Sarah Alter...
- Mar 3, 202638 minS0
<p>The State of DEIB: From Backlash to Business Alignment</p> <p>In this episode of B2B No Bull, hosts Liz and Mark Brohan tackle the evolving—and increasingly messy—state of Diversity, Equity, Inclusion, and Belonging...
Episode #19
Innovate Now: Because Your Competition Isn’t
Feb 17, 202643 minS0<p>In this episode of B2B, No Bull, hosts Liz Brohan and her brother Mark Brohan are joined by innovation veteran Richard Guha, whose 45+ year career spans four continents, multiple C-suite roles, startups, boardrooms...
Feb 3, 202634 minS0<p>In this solo episode of B2B, No Bull, host Liz Brohan welcomes Lindsay Young, President of 3 Aspens Marketing, for a deep dive into why storytelling still matters in B2B—especially in an AI-saturated world.</p>...
- Jan 20, 202632 minS0
<p>In this episode of B2B No Bull, Liz and Mark Brohan dive headfirst into the “black hole of marketing” with returning guest Cindy Greenglass, President of Livingston Consulting Strategies. The conversation tackles one...
- Jan 6, 202635 minS0
<p>In this episode of B2B No Bull, Liz and Mark Brohan dive into the ever-evolving world of public relations in B2B marketing with veteran PR leader Randy Pitzer, who has spent over three decades shaping communications...
- Dec 9, 202534 minS0
<p>In this eye-opening episode of B2B No Bull, Liz and Mark welcome an unexpected but powerful ally for marketers: financial astrologer and former commodities expert Susan Gidel of Susan G Says. Susan blends her...
- Nov 25, 202530 minS0
<p> </p><p>In this fast-paced episode, Liz and Mark sit down with Patricia Velasquez, B2B Strategy & Insights Lead at Google, to unpack how AI, automation, and real-time data are rewriting the rules of market research...
- Nov 11, 202533 minS0
<p>In this episode of B2B No Bull, hosts Liz and Mark Brohan welcome back Scot Wingo, co-founder of ChannelAdvisor and CEO of RefyBuy, for a deep dive into the implementation side of agentic AI. Building on their last...
- Oct 28, 202530 minS0
<p>In this fast-paced episode of B2B. No Bull., hosts Liz Brohan and Mark Brohan are joined by longtime tech innovator and “serial e-commerce troublemaker” Scot Wingo, co-founder of ChannelAdvisor and CEO of Refibuy, to...
- Oct 14, 202533 minS0
<p>In this episode of B2B No Bull, hosts Liz and Mark Brohan sit down with Mark Schneider, Founder and CEO of RSW/US, to unpack the evolution of B2B marketing agencies—and the growing pains that come with it. Schneider...
- Sep 30, 202531 minS0
<p>In this lively episode of B2B No Bull, hosts Liz and Mark Brohan dig into one of the toughest challenges B2B marketers face: selling ideas into their own organizations. Why is it so difficult to get the boss—and...
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