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Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM programs spend 80% of their budget on the bottom 20% of target accounts, and how do you build a data-driven account tiering system that doesn’t require a PhD in statistics?
Unknown Host hosts B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles.
Episode 34 of B2B Marketing with Fexingo: Lucas and Luna dig into why most trade show booth conversations disappear into a black hole—and how a structured post-event follow-up system can turn handshake leads into qualifi
In Episode 33 of B2B Marketing with Fexingo, Lucas and Luna dive into the concept of 'dark funnels'—the untracked, off-platform channels where enterprise buyers research before engaging sales. Using a real example from a
Episode 32 of B2B Marketing with Fexingo digs into the debate between waterfall and agile marketing methods. Lucas and Luna explore how a mid-market SaaS company cut time-to-campaign by 40% by shifting from quarterly pla
Episode 31 of B2B Marketing with Fexingo. Lucas and Luna dive into how B2B marketers are using sales intelligence tools to personalize outreach at scale. They break down a real case from ZoomInfo's 2025 benchmark report:
In this episode, Lucas and Luna explore how B2B marketers are turning to zero-click content — posts that deliver value directly in the feed without requiring a link click — to generate demand in an era of declining organ
In episode 29 of B2B Marketing with Fexingo, Lucas and Luna dive into the strategic value of Customer Advisory Boards (CABs) for enterprise retention and expansion. Using the example of a major enterprise software compan
Every B2B marketer obsesses over content, intent data, and ABM tiers. But what if the single highest-leverage page on your website is the pricing page? In this episode, Lucas and Luna dig into a specific case: a $500 mil
Most B2B buying journeys start in invisible channels — messaging apps, private Slack groups, email forwards — where no click tracking exists. In this episode, Lucas and Luna unpack why dark social accounts for 84 percent
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth (CLG) is reshaping enterprise demand generation. They dive into a case study of a cybersecurity company that built a Slack co
In episode 25 of B2B Marketing with Fexingo, Lucas and Luna dive into the mechanics of using thought leadership for demand generation in enterprise B2B. They unpack how a cybersecurity startup used a single white paper o
In this episode, Lucas and Luna dive into the strategy behind gated content in B2B marketing. They discuss when to gate, when to ungated, and how to use progressive profiling to qualify leads without killing conversion.
Lucas and Luna break down the latest B2B marketing compensation data from the 2026 Marketing Salary Survey by the B2B Marketing Association. They discuss how roles like demand gen manager and ABM director have seen base
Episode 22 of B2B Marketing with Fexingo digs into the underused power of customer referral programs for enterprise sales. Lucas and Luna examine how a cybersecurity brand called Arctic Security cut its customer acquisit
Lucas and Luna tackle one of the most persistent challenges in B2B marketing: proving which touchpoints actually drive revenue. They unpack a Gartner study showing that B2B buying groups average 11 decision-makers, makin
In this episode, Lucas and Luna dive into how B2B marketers are using generative AI to create personalized account-based experiences at scale—without blowing up the budget. They break down a real case from a mid-market c
In this episode, Lucas and Luna explore the rise of virtual deal rooms in B2B sales — collaborative digital spaces where buyers and sellers interact throughout the buying process. The hosts anchor the discussion around a
Episode 18 of B2B Marketing with Fexingo dives into partner-led account-based marketing — a strategy where co-branded campaigns with channel partners cut through enterprise inertia. Lucas and Luna break down a real case
Episode 17 of B2B Marketing with Fexingo dives into a practical case study of how a mid-market SaaS company, CloudVector, transformed its account-based marketing after third-party cookies were deprecated. Lucas and Luna
Episode 16 of B2B Marketing with Fexingo. Lucas and Luna drill into the specific mechanics of nurture sequences for account-based marketing when the target account has zero prior engagement. They break down a real exampl
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how one enterprise software company used buyer intent data from G2 and TechTarget to prioritize accounts and shorten their sales cycle by 22 percent
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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles regularly covers Business. It sits in the Business category.
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Episodes of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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