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Hosted by Fexingo · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resourc
Fexingo hosts B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles, a business show with 107 episodes published.
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers are using AI-powered chatbots to qualify leads before they ever talk to a sales rep. They break down the specific tactics use
Today Lucas and Luna explore red teaming — a practice borrowed from cybersecurity and military planning — and how a growing number of B2B marketing teams are using it to pressure-test their own ABM campaigns, messaging,
Enterprise B2B marketers spend heavily on demand generation, but churn erodes the ROI. In this episode, Lucas and Luna explore how a dedicated white glove onboarding program — assigning a customer success manager to guid
Episode 128 of B2B Marketing with Fexingo dives into the strategy behind gated webinars for enterprise demand generation. Lucas and Luna break down how a mid-market cybersecurity company used a series of three gated webi
Lucas and Luna dig into product-led sales — a strategy that blends self-serve product experience with human sales outreach — and how B2B marketers are using it to convert freemium users into paying enterprise customers.
In this episode, Lucas and Luna dive into the rise of deal rooms as a critical tool for B2B marketers managing long sales cycles. They unpack how companies like Gong and DocSend are reshaping the final stages of enterpri
Episode 125 of B2B Marketing with Fexingo digs into the 'dark funnel' — the hidden 70% of B2B buyer research that happens before prospects ever touch your form. Lucas and Luna explore why Forrester estimates buyers are 7
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into account scoring—the practice of ranking target accounts by their fit, intent, and engagement. Lucas breaks down the three-layer model: firmographic
B2B marketers spend millions on trade shows and events, but most leads go cold within 48 hours. In this episode, Lucas and Luna unpack a specific alternative: the warm handoff sequence. They break down the exact timing —
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers build and manage partner portals to scale indirect channel revenue. They break down the difference between a passive part
With third-party cookies crumbling, B2B marketers are scrambling to build first-party data strategies. Lucas and Luna unpack how enterprise marketers at companies like Salesforce and HubSpot are using zero-party data fro
Episode 118 dives into the 'Customer Zero' strategy — using your most demanding enterprise client as a beta partner to refine your product and go-to-market. Lucas and Luna explore how companies like HubSpot, Snowflake, a
Episode 117 of B2B Marketing with Fexingo dives into the concept of 'Customer Zero'—the idea that your first enterprise customer functions as an embedded R&D partner, not just a revenue source. Lucas and Luna unpack how
Lucas and Luna break down the surprisingly effective tactic of using exit-intent overlays on B2B websites — not for coupon-clipping but for salvaging high-value demo requests and gated-content conversions. They walk thro
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the power of partner co-marketing for enterprise demand generation. They break down how a cybersecurity startup, SecureStream, used a joint webinar
This episode dives into how B2B companies like Calendly and Canva use freemium models not as a lead gen trick but as a genuine enterprise sales strategy. Lucas and Luna unpack the data behind the 'freemium to premium' pi
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers leverage Customer Advisory Boards (CABs) to influence product roadmaps, deepen executive relationships, and shorten sales cyc
Episode 112 of B2B Marketing with Fexingo: Lucas and Luna explore how contract intelligence — specifically AI-powered analysis of existing enterprise agreements — helps B2B marketers identify renewal triggers, compliance
Episode 111 explores how B2B marketers can turn existing product usage into qualified pipeline using in-product prompts. Lucas and Luna break down the strategy behind Canva's 'Print Your Design' upsell and how a SaaS com
In this episode, Lucas and Luna explore how B2B marketers are using Slack communities as a direct sales and demand generation channel. They break down the specific mechanics: how to structure a community for enterprise b
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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles is hosted by Fexingo. The show is categorised under business and has published 107 episodes.
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles has published 107 episodes.
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles regularly covers business. It sits in the business category.
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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