Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resourc
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What is B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles?
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles is a business podcast hosted by Fexingo, with 180 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Fexingo hosts B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles, a business show with 180 episodes published.
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Episode #189
The Hidden Cost of B2B Content Saturation
Sep 13, 202611 minS4
Most B2B marketers are drowning in their own output, yet enterprise deal velocity is slowing. We examine why publishing more content is no longer a growth lever and how the best teams are shifting from volume to strategic alignment. Using a specific case of a mid-market software provider that cut its blog posts by forty percent but increased pipeline contribution by twenty five percent, we explore the mechanics of content triage. Lucas breaks down the attribution error that makes teams think they need more assets, while Luna challenges the assumption that buyers always want more information. This episode offers a concrete framework for auditing your content portfolio against actual buying committee needs rather than search volume. #B2BMarketing #ContentStrategy #DemandGeneration #EnterpriseSales #ABM #MarketingOps #PipelineGrowth #BuyerJourney #ContentTriage #AttributionError #SalesAlignment #LeadNurturing #ROI #FexingoBusiness #BusinessPodcast #MarketingTips #SaaS #RevenueOperations #ContentAudit Keep every episode free: buymeacoffee.com/fexingo
In September 2026, enterprise marketing teams are drowning in content but starving for signal. This episode explores how leading SaaS companies are shifting from volume-driven demand gen to precision narrative design. We break down a specific case where a mid-market firm reduced their output by sixty percent yet doubled their meeting quality. Lucas and Luna discuss the operational mechanics of killing underperforming assets, the rise of interactive proof points over static whitepapers, and why your best lead magnet might be a calculator, not a checklist. #B2BMarketing #EnterpriseDemandGen #ContentSaturation #AccountBasedMarketing #LeadQuality #SalesEnablement #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingStrategy #SaaSGrowth #BuyerJourney #RevenueOps #DigitalTransformation #CustomerExperience #BrandTrust #ConversionOptimization #MarketingEfficiency Keep every episode free: buymeacoffee.com/fexingo
How To Build A Revenue Engine That Actually Scales
Sep 11, 20268 minS4
Enterprise demand generation is broken because teams confuse activity with outcome. We look at the specific operational shift required to move from lead volume to pipeline certainty. The case study centers on how a mid-market software provider restructured its account-based marketing workflow to align sales and marketing incentives around shared revenue targets rather than isolated touchpoints. Lucas and Luna break down the mechanics of this alignment, including the exact metrics that matter when sales cycles stretch beyond ninety days. This episode offers a practical framework for B2B marketers who want to stop chasing vanity metrics and start building predictable growth engines in today's complex buying environment. #B2BMarketing #EnterpriseSales #AccountBasedMarketing #DemandGeneration #RevenueOperations #SalesAlignment #LongSalesCycles #PipelineGrowth #MarketingStrategy #BusinessGrowth #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingOps #LeadNurturing #CustomerJourney #SaaSMarketing #B2BSales Keep every episode free: buymeacoffee.com/fexingo
Enterprise deals are dying not because of bad messaging, but because sales teams don't know how to use it. In this episode, we dissect the internal enablement gap using a case study from ServiceNow. We explore why top-tier ABM campaigns collapse when the front-line reps aren't trained on the new value props. Lucas and Luna break down the specific friction points between marketing and sales ops, offering a concrete framework for aligning content with actual buying committee needs rather than just generating more PDFs nobody reads. #FexingoBusiness #BusinessPodcast #B2BMarketing #EnterpriseSales #InternalEnablement #SalesOps #ServiceNow #ABM #BuyingCommittee #ContentStrategy #RevenueOperations #SalesTraining #MarketingAlignment #LeadNurturing #CustomerJourney #AccountBasedMarketing #DigitalTransformation #SaaS Keep every episode free: buymeacoffee.com/fexingo
How B2B Marketers Fix Broken Account-Based Selling
Sep 9, 20269 minS4
We dissect why account-based marketing fails when sales and marketing teams speak different languages, using a real-world case where misaligned incentives killed a sixty-million-dollar pipeline. Lucas and Luna break down the operational friction between enterprise demand generation and long sales cycles, showing how to fix the handoff that leaves high-value accounts cold. #AccountBasedMarketing #EnterpriseSales #B2BMarketing #SalesAlignment #DemandGeneration #LongSalesCycles #FexingoBusiness #BusinessPodcast #RevenueOperations #BuyerJourney #Smarketing #PipelineManagement #CustomerSuccess #LeadNurturing #DigitalTransformation #GrowthStrategy #MarketingOps #EnterpriseDeals Keep every episode free: buymeacoffee.com/fexingo
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