B2B Marketing Weekly

Before creator marketing became the thing every B2B brand wanted to talk about, Chris Cunningham was already doing it. As one of the original four behind ClickUp, Chris helped build one of the fastest-growing project management companies in the world by looking outside of B2B for inspiration. Influencers, creators, viral social content, consumer marketing tactics. That approach has helped ClickUp generate more than 2 billion views across social. Will McTighe knows a thing or two about earning attention, too. He’s built a LinkedIn audience of more than 400,000 and helped 600+ B2B founders become influential voices in their industries. Now they’re getting together every week to talk about where B2B marketing goes next. B2B Marketing Weekly breaks down the trends, creators, platforms, campaigns, and ideas getting attention right now, with one question in mind: what should B2B marketers actually do with this? Because copying every viral trend is a terrible strategy. Ignoring what’s happening outside the B2B bubble might be even worse. Chris and Will separate the opportunities from the traps and show how B2B brands can borrow from consumer and creator playbooks without becoming the brand trying way too hard to be cool on the internet. New episodes every week.

B2B Marketing Weekly is a general podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts B2B Marketing Weekly, a general show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #3

  Open AI got cancelled & Claude lost 15k on lemonade

  Aug 26, 202620 minS0

  <p>OpenAI spent big on an influencer trip—and got absolutely dragged for it. Chris and Will break down why the campaign backfired, how brands can avoid choosing the wrong creators, and why an influencer’s audience and associations matter just as much as their own content.</p><p>They also look at brands chasing attention with morph-suit stunts, why being first and different beats copying what already worked, and the story behind ClickUp’s Dreamforce protest. Then they unpack GenSpark’s viral experiment where Claude and ChatGPT ran competing lemonade stands, burned through roughly $15,000, and made less than $100.</p><p>The bi...

  ListenShow Notes
• 

  Episode #2

  The CEO Product Demo Is the New Press Release

  Aug 19, 202624 minS0

  <p>What happens when the CEO stops announcing the product—and starts demonstrating it?</p><p>In Episode 2 of B2B Marketing Weekly, Chris Cunningham and Will McTighe break down three shifts changing how B2B brands earn attention: why influencer budgets are moving toward smaller creators, how ZoomInfo CEO Henry Schuck turned a product demo into a high-performing piece of content, and how Listen Labs brought measurement and social amplification to a $1 million billboard campaign.</p><p>They also share practical advice on balancing macro- and micro-creator spend, using creator content to support answer engine visibility, making CEO demos pa...

  ListenShow Notes
• 

  Episode #1

  The Signals Shaping B2B

  Aug 12, 202634 minS0

  <p>B2B buyers aren’t procurement robots. They scroll Instagram, follow creators, get pulled into trends, and spend plenty of time online just like everyone else. So why does so much B2B content still feel like it was made for a committee instead of a person?<br/><br/>In the first episode of B2B Weekly, Chris Cunningham and Will McTighe break down the signals shaping where B2B marketing is headed. They unpack the mysterious Kumar account that gained more than a million followers in under a week, why brands should consider building recognizable characters of their ow...

  ListenShow Notes
• 

  B2B Marketing Weekly

  Introducing: B2B Marketing Weekly

  Aug 10, 20261 minS0

  <p>B2B Marketing Weekly is where Chris Cunningham and Will McTighe break down what B2B marketers can learn from the creators, consumer brands, trends, and content taking over the internet.</p><p>With more than 2 billion social views generated at ClickUp, an audience of 400,000+ built on LinkedIn, and 600+ B2B founders helped along the way, Chris and Will have spent years proving that the best B2B marketing ideas don’t always come from B2B.</p><p>Every week, they’ll break down what’s working, what’s worth stealing, and which trends B2B brands are better o...

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.