B2B Influence

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

B2B Influence is a business podcast hosted by Paula Chiocchi, with 55 episodes on record and a Required Pod Score of 80.

Paula Chiocchi hosts B2B Influence, a business show with 55 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  B2B Influence

  Beyond The Company Page: 6 Ways LinkedIn is Becoming a B2B Growth Engine

  Sep 28, 202653 min

  Eli Igra Serfaty shares insights on the impact of LinkedIn on business growth, the importance of personal branding for executives, and the role of LinkedIn in sales, partnerships, and recruiting. He emphasizes the need for consistency, frequency, and valuable content on LinkedIn to build trust and influence business metrics. The conversation covers the importance of authenticity in executive branding, the value of giving away resources, the measurement of success in B2B, the impact of AI on content creation, and the future of executive branding on LinkedIn. Connect Eli Igra Serfaty: https://www.linkedin.com/in/eli-igra-serfaty/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

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  B2B Influence

  Learn Now, Lead Tomorrow: 6 Ways Marketers Can Prepare for the AR Media Shift

  Sep 21, 202635 min

  Augmented reality and its impact on advertising are explored in this episode. This conversation with Peter Pinfold covers the concept of digital outdoor space, the problem Darabase solves, the importance of ownership of digital airspace, the evolution of programmatic advertising, and the ownership of advertising rights in AR. The conversation explores the potential impact of augmented reality (AR) on advertising and marketing, emphasizing the need for common standards, trust, and permission in the AR economy. It also delves into the role of AI in accelerating the adoption of immersive advertising and the future of the AR advertising ecosystem. Takeaways Augmented reality is transforming the outdoor world into a canvas for digital content. Property owners should control and monetize the digital assets of their physical property in augmented reality. AR advertising will become a mainstream media channel, competing for attention and driving the need for innovative marketing tactics. AI plays a crucial role in accelerating the adoption of immersive advertising, personalized experiences, and the convergence of B2B and B2C applications. Connect Peter Pinfold: https://www.linkedin.com/in/peterpinfold-darabase/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

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  B2B Influence

  Trust, Visibility and AI: 5 Marketing Priorities for Professional Services Firms

  Sep 14, 202623 min

  The conversation with Stephanie Grober from the Horowitz Agency explores the unique challenges of marketing to professional services, the importance of a multi-channel marketing strategy, balancing brand storytelling with data-driven ROI, the significance of consistent marketing touchpoints, the advantages of outsourcing vs. building in-house marketing teams, the integration of PR and digital marketing, lessons from entertainment marketing for B2B, and the impact of AI on PR and marketing. Connect Stephanie Gober: https://www.linkedin.com/in/stephaniegrober/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

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  B2B Influence

  The Fraud Files: Episode 5 - How to Audit Your Way Out of Ad Fraud

  Aug 28, 202620 min

  The final episode of The Fraud Files Podcast features Dr. Augustine Fou discussing the importance of auditing in programmatic advertising. Dr. Fou emphasizes the need for marketers to overcome the fear of finding out and conduct audits to identify and address issues in their campaigns. He also highlights the significance of independent analytics and the practice of identity-first media buying. Connect Dr. Augustine Fou: https://www.linkedin.com/in/augustinefou/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

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  B2B Influence

  The Fraud Files: Episode 4 - Why Ad Fraud is Really an Identity Problem

  Aug 24, 202619 min

  The conversation delves into the topic of fraud in digital advertising, focusing on the identity problem and the challenges associated with targeting and data accuracy. Dr. Fou emphasizes the need for marketers to advocate for themselves and ask the right questions when evaluating identity vendors and data quality. Connect Dr. Augustine Fou: https://www.linkedin.com/in/augustinefou/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.