Loading…
Hosted by Paula Chiocchi · EN · 50 episodes
Established thought leaders with verified media credentials.
Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
Paula Chiocchi has signalled openness to guest pitches in recent episodes. Your timing is good.
Generate a tailored pitchPaula Chiocchi hosts B2B Influence, a business show with 50 episodes published.
Brand safety tools have been ineffective in protecting advertisers from ad placement on inappropriate sites. The tools have been overpriced and have actively caused harm to the industry. Additionally, the rise of made-fo
Dr. Augustine Fou discusses the flaws in digital marketing measurement, focusing on attribution, metrics reliability, and agency dynamics. He emphasizes the need for marketers to ask harder questions and seek corroborati
The ad industry loses $84 billion to fraud annually, driven by a sprawling ecosystem of fake traffic and fake results. Dr. Augustine Fou discusses the scale of the problem, blame on programmatic media buying, complicity
The episode explores the critical importance of B2B data quality and the impact it has on campaign performance. It delves into the common failure points in B2B data strategies, the real cost of bad data, and the shift to
This conversation with Kyle Pobur delves into the challenges and opportunities of turning data into actionable business decisions in the B2B space. Kyle shares insights on leveraging data, AI, and analytics to drive meas
The conversation with Kara Alcamo explores the challenges of bridging the gap between strategy and execution in B2B marketing, the impact of AI on marketing, and the evolving role of humans in the age of AI. It also delv
Introducing Paula's POV —a new solo series within the #B2BInfluencePodcast. In Episode 1, I explore why identity—not just data—may be the missing link behind today's biggest marketing challenges.
The conversation with Dinesh Ravindran of Paperflite covers the importance of connecting with the audience in sales conversations, the role of Paperflite in the marketing funnel, challenges in event marketing, the impact
This conversation with Caroline Hodson of Woolf Hodson delves into the challenges of data infrastructure and the shift to life cycle marketing in B2B organizations. It explores the impact of Gen Z on marketing, the role
This conversation with Gal Borenstein delves into the core components of brand trust, emphasizing the significance of authenticity, transparency, internal alignment, and a strong digital footprint. It explores the impact
This conversation with Aaron Dix of BettrData.io explores the challenges and opportunities in B2B data distribution, emphasizing the need for modernization and adaptation to changing buyer behaviors. It delves into the i
This conversation with Jonathon Shaevitz covers topics such as solving publisher challenges, publisher data control, challenges with large deployments, agentic tools and productivity, signals and performance optimization
This conversation with Adam Silva and Dr. A.J. Stalker from Adam Silva Consulting delves into the emergence of agentic commerce and its impact on small businesses, the future of SEO in an AI-driven environment, navigatin
This conversation with Dr. Augustine Fou delves into the impact of fraud on various revenue models, the challenges faced by brands in digital marketing, and the need for a mindset shift in programmatic media buying. It e
The conversation delves into the evolving landscape of B2B marketing, highlighting the shift towards agentic lead gen, the role of AI in advertising, the challenge of jargon in B2B marketing, the value of agencies, and t
This conversation with Paul David, Founder & CEO of Literal Humans, delves into purpose-driven storytelling, data-informed creativity, challenging the status quo, attracting customers and prospects, expanding service off
This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into
Episode Overview What happens when you invest heavily in audience targeting—but your website fails to convert the traffic you generate? In this episode of the B2B Influence Podcast , Paula Chiocchi sits down with guest M
B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula Chiocchi Guest: Nikos Lemanis , Senior Marketing Strategist at Luxid (global B2B/B2C agency) Topic: Turning complex marketing into practical growth—why
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique challenges of healthcar
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
B2B Influence has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
B2B Influence is hosted by Paula Chiocchi. The show is categorised under business and has published 50 episodes.
B2B Influence has published 50 episodes.
B2B Influence regularly covers business. It sits in the business category.
B2B Influence is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Yes, B2B Influence is actively signalling openness to guest pitches. This is a good window to reach out with a strong, targeted angle.
Episodes of B2B Influence average 27 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates B2B Influence's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 2 days ago.