Apr 10, 202633 minS0
<p>In this episode of B2B In Flux, Sindhu Srivastava, CEO of WeCrush AI and WeCrush Events, provides an executive’s perspective on the human reality of B2B buying. She challenges marketers to look past titles and...
business
B2B in Flux
Hosted by Somebody Digital · business · EN
About this Podcast:
B2B in Flux is a podcast from the team at Somebody Digital, an award-winning global agency, exploring how modern B2B growth really works in an era shaped by AI, fragmentation, and constant change.The show looks at how B2B companies create and execute strategy, how marketing and growth teams operate across complex systems, and how decisions are actually made and influenced inside organisations.B2B in Flux is for experienced B2B marketers and leaders who want clearer thinking and a more honest view of what drives growth today.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
26%
Guest openness
Selective
80/100
Required Score
Sign up to generate a grounded pitch for B2B in Flux.
Signup to Generate a PitchQuestions about B2B in Flux
What is B2B in Flux about?
B2B in Flux is a podcast from the team at Somebody Digital, an award-winning global agency, exploring how modern B2B growth really works in an era shaped by AI, fragmentation, and constant change.
Who hosts B2B in Flux?
B2B in Flux is hosted by Somebody Digital. The show has published 6 episodes to date.
What has B2B in Flux covered recently?
Recent episodes include "6. Sindhu Srivastava: CEO #3 | B2B Buying Decisions Really Get Made" (10 April 2026, 33 minutes), "5. Kai Waehner: CTO #3 | How B2B Buying Decisions Really Get Made" (23 March 2026, 27 minutes), and "4. Kris Bondi: CEO #2 | How B2B Buying Decisions Really Get Made" (27 January 2026, 35 minutes).
How often does B2B in Flux publish?
B2B in Flux publishes roughly every two weeks, with episodes averaging 30 minutes across 6 episodes.
How hard is it to get booked on B2B in Flux?
Booking probability for B2B in Flux is 26%, and the host is rated Selective on guests. B2B in Flux requires a Pod Score of 80 or higher. B2B in Flux's contact route on record: verified email.
Who should pitch B2B in Flux?
The strongest fits for B2B in Flux are Business & Management Consulting and Marketing, Advertising & PR. B2B in Flux has a business audience.
About the host
Somebody Digital hosts B2B in Flux, a business podcast with 6 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Mar 23, 202627 minS0<p>This episode of B2B In Flux features a conversation with Kai Waehner, a global Field CTO at Confluent, exploring the realities of the B2B buying process and how marketers can effectively reach technical...
Jan 27, 202635 minS0<p>Welcome to the B2B in Flux podcast, where we dig into how marketing, sales, and buyers connect in today's B2B world, exploring what's working, what's broken, and what's evolving. This podcast is for marketers who...
Jan 23, 202631 minS0<p>This episode features Shawana Iftikhar, a CEO with extensive experience in multiple tech and software negotiations. Marketers often overlook the fact that the buying committee (which typically includes the CEO, CFO...
Jan 15, 202629 minS1<p>In this second episode, we continue our series on how buying decisions get made. John Wilkes sits down with our guest, Felipe Stark, a CTO who has been involved in many software and tech negotiations. He shares...
View More
Dec 18, 202523 minS0<p>B2B buying decisions rarely follow a neat or linear path. They’re shaped by internal alignment, risk, and long-term trade-offs long before vendors ever enter the picture.</p><p>In this first episode of B2B in Flux...
Recent guests
Recent guests on B2B in Flux. Study who booked and why before you pitch.
K
Kai Waehner
Field CTO & Global Technology Advisor, Confluent
S
Sindhu Srivastava
WeCrush Events
Best industries to pitch B2B in Flux for
PitchCentric classifies B2B in Flux under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Similar Podcasts
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Podcasts like B2B in Flux
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ