Hosted by B2B Writing Institute · 🇺🇸 US · EN-US · 66 episodes
Established thought leaders with verified media credentials.
B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.
B2B Writing Institute hosts B2B Craftworks, a business show with 66 episodes published.
Send us a text Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity
Send us a text In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss th
Send us a text Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :). See it live: https://www.youtube.com/watch?v=_q5_S
Send us a text The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more ins
Send us a text Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re
Send us a text Most of the writers I work with aren't sure what to do with LinkedIn. The promise is obvious: a free platform that just costs time to potentially get in front of your target audience. "But what do I talk a
Send us a text On this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. What is mindset? Why is it so important? What are th
Send us a text I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a hu
Send us a text In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." They explore how emotional states—
Send us a text Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the creation of the "T
Send us a text Do you meet the strict criteria for someone who's allowed to be good at business? No? Me either. Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perf
Send us a text Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a b
Send us a text Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards th
Send us a text Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.c
Send us a text Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my foun
Send us a text Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of m
Send us a text You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed d
Send us a text Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's
Send us a text In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey f
Send us a text Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Li
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B2B Craftworks is hosted by B2B Writing Institute. The show is categorised under business (marketing) and has published 66 episodes.
B2B Craftworks has published 66 episodes.
B2B Craftworks regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
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B2B Craftworks hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of B2B Craftworks average 24 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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