Hosted by The Agile Brand · 🇺🇸 US · EN · 77 episodes
Established thought leaders with verified media credentials.
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
The Agile Brand hosts B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success, a business show with 77 episodes published.
Why is it that B2C marketers can target someone who left a pair of shoes in their cart and follow them around the internet for a week, but that same level of precision just hasn't been the same for B2B? Agility requires
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"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the real cost of not loca
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Are most of your channel partners producing very little value for your business? Agility requires more than just signing up partners; it demands a dynamic approach to activating and enabling the *right* ones. It's about
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With all the talk about the business impact of AI, why aren't more people talking beyond the most straightforward examples and more about sectors like construction, energy, and manufacturing where there is real potential
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Many entrepreneurs dream of scaling a niche product, achieving market dominance, and ultimately securing a successful exit—but few actually make it happen. How do you take an idea from concept to acquisition, and what ke
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We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them? Agility requires a willingness to
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This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your marketing, but never
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If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight to
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Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom
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Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market chan
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Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating tran
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Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a willingness to adapt and evolve, as well as a deep u
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Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it
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What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the newest
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Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing
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If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have "agentic" and "AI" in the name? Agility requires not just reacting to technolog
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Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we'
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With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human el
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Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams.
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Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand's ability to deliver hinges on global events tha
Show notesGabe Lullo
Sales and Recruiting · Alleyoop
1 appearance on this show
John Munsell
CEO · Bizzuka
1 appearance on this show
Srikrishnan Ganesan
CEO · Rocketlane
1 appearance on this show
Mike Rizzo
Founder of MarketingOps.com · MarketingOps.com
1 appearance on this show
Sahil Patel
FantasySpin
1 appearance on this show
Sam Dunning
Breaking B2B
1 appearance on this show
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success is hosted by The Agile Brand. The show is categorised under business (marketing) and has published 77 episodes.
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success has published 77 episodes.
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success regularly covers business, marketing. It sits in the business category, with a marketing focus.
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success average 23 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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