business
Hosted by The Agile Brand · business · EN · 82 episodes
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchB2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success is hosted by The Agile Brand. The show has published 82 episodes to date.
Recent episodes include "Optro CMO April Crichlow on the risks and rewards of brand transformation" (22 October 2026, 23 minutes), "Typeface CRO Jamie Garverick on the enterprise AI readiness gap" (8 October 2026, 21 minutes), and "Smartling CEO Bryan Murphy on rewriting the rules for global GTM" (1 October 2026, 21 minutes).
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success publishes roughly every two weeks, with episodes averaging 23 minutes across 82 episodes.
Booking probability for B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success is 34%, and the host is rated Selective on guests. B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success requires a Pod Score of 80 or higher. B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success's contact route on record: verified email.
The strongest fits for B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success are Marketing, Advertising & PR. B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success has a business audience.
The Agile Brand hosts B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success, a business show with 82 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #82
"Most leaders think of a rebrand as either a last-ditch effort to save a failing company or a massive, expensive vanity project. You just led one at a successful, growing company. What's the strategic imperative that...
Episode #81
Jamie Garverick, Chief Revenue Officer at Typeface, says 90% of marketing leaders believe their teams are ready for AI's impact on brand discovery — and that the confidence itself is the problem. Readiness is being...
Episode #80
For decades, marketing and GTM leaders have lived by the rule that when it comes to global content, you can have it fast, you can have it cheap, or you can have it good—but you can only pick two. What if that...
Episode #80
What if the most valuable part of your event isn't the event itself? Agility requires brands to see channels not just for what they are, but for what they can become. This is especially true for the events channel...
Episode #78
What if the most important part of your website navigation is the one most brands treat as an afterthought? Agility requires not only adapting your marketing messages, but also re-evaluating the fundamental ways...
Episode #77
With the rush to adopt generative AI, what's the greater risk for a large enterprise: the cost of inaction, or the cost of a poorly executed action? Agility requires more than just adopting new tools; it demands a...
Episode #76
Why is it that B2C marketers can target someone who left a pair of shoes in their cart and follow them around the internet for a week, but that same level of precision just hasn't been the same for B2B? Agility requires...
Episode #75
"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the real cost of not...
Episode #74
Are most of your channel partners producing very little value for your business? Agility requires more than just signing up partners; it demands a dynamic approach to activating and enabling the *right* ones. It's about...
Episode #73
With all the talk about the business impact of AI, why aren't more people talking beyond the most straightforward examples and more about sectors like construction, energy, and manufacturing where there is real...
Episode #72
Many entrepreneurs dream of scaling a niche product, achieving market dominance, and ultimately securing a successful exit—but few actually make it happen. How do you take an idea from concept to acquisition, and what...
Episode #71
We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them? Agility requires a willingness...
Episode #70
This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your marketing, but never...
Episode #69
If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight...
Episode #68
Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom...
Episode #67
Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market...
Episode #66
Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating...
Episode #65
Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a willingness to adapt and evolve, as well as a deep...
Episode #64
Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it...
Episode #63
What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the...
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