
Episode #22
️ S2 E22: The One-Week Book Sprint
We’re sat in the sunshine doing what should be a calm planning day, and we somehow decide to set the most ridiculous deadline imaginable: write, finish, and upload a stack of new books in a single week, ready for a September speaking event. Not next month. Not “when things quieten down”. A week. We talk through how we got there, why we’re using back-planning (with a little help from AI), and what the real timeline looks like once you factor in Amazon upload time, production delays, and getting author copies in our hands. Then we go deeper into the real reason we’re tempted by impossible targets: the dopamine. Both of us come from journalism, where deadlines don’t negotiate and “squeaky bum time” is basically a working style. We unpack what that does to your brain, how hyperfocus can be a superpower, and why creative standards still matter, whether you’re writing a book, laying out a page, or publishing online. Expect newsroom stories, craft nerdiness about how people read a page, and a reminder that teamwork can carry you through pressure when you commit to the process. The heart of the chat is accountability for self-employed people, especially with ADHD and time blindness in the mix. We’re honest about how easy it is to “just nudge” a deadline, and why that can quietly train you not to trust your own promises, affecting everything from health goals to content creation. We share practical ways to hold the line: break the work into smaller steps, set micro-deadlines for prep and drafting, choose quality over quantity, and plan recovery so you don’t burn out. We also answer a listener hotline question that turns into a surprisingly personal debate: would you rather arrive 30 minutes early or 30 minutes late, and when do you message to say you’re running behind? If you enjoy candid talk about productivity, ADHD, self-publishing, and real-life planning, hit subscribe, share this with a mate, and leave us a review. Something you’d love us to know? Send us a message - we’d love to hear from you. Support the show ✨ Unfiltered. Unedited. Awesomely Off-Topic. New episodes every Tuesday. Follow us on Instagram and Facebook for more rants, rambles and random brilliance: @ AwesomelyOffTopic , plus our co-hosts @thetazthornton + @ashaclearwater ☎️ ALL NEW AWESOMELY OFF-TOPIC HOTLINE: +44 (0)33 00 272871. Please get in touch. We'd love to hear from you.






