Hosted by Lynn McGinnis · 🇺🇸 US · EN · 24 episodes
Established thought leaders with verified media credentials.
Every author’s path is different, and visibility starts with understanding what works for you. On Author Marketing Minute, host Lynn McGinnis, a veteran marketing generalist with a decade of publishing experience, shares quick, practical insights to help self-published authors get seen, stay consistent, and keep moving forward — without the hype or overwhelm.
Lynn McGinnis hosts Author Marketing Minute, a business show with 24 episodes published.
Consistency is the foundation of any author marketing strategy that actually works. In this episode, we break down what consistent author marketing really means, why frequency isn't the point, and how to build a sustaina
The A10 Shift: Why Your Amazon Ads Stopped Working If your Amazon sales have dropped and your ads aren't doing what they used to, you're not imagining it — and you probably didn't do anything wrong. Amazon shifted to a n
158 million Americans listen to podcasts every month — not as one large audience, but as thousands of smaller, engaged communities built around specific interests. In this episode of Author Marketing Minute, Lynn McGinni
Finishing and publishing a book puts you in a very small group of people. Most think about writing one. Fewer start. Even fewer follow through. So what you’ve done matters. But once your book is out in the world, the nex
A new book can feel invisible on Amazon — especially in the early days. In this episode of Author Marketing Minute, Lynn McGinnis explains why that happens and what authors should check before assuming something is wrong
It’s one of the most common questions authors ask when they start marketing their books — and it usually comes after a discouraging stretch where nothing seems to be moving. In this episode of Author Marketing Minute, Ly
You know something isn't working. You just can't name what it is. That's exactly where an Unstuck Appointment starts — not with tactics, but with one question: Why did you write this book? In this episode, I walk you thr
New authors are navigating an overwhelming amount of advice. In this episode of Author Marketing Minute, Lynn McGinnis breaks down six common marketing mistakes first-time self-published authors make — many of them fuele
Do you need social media to sell books? In this episode of Author Marketing Minute, Lynn McGinnis answers that question directly: no, you don’t. But you do need visibility. Social media is one way to build awareness. It’
Many authors get stuck trying to decide which marketing activity to focus on next — building an email list, running ads, or posting more consistently. But before choosing what to do, there’s a more important question: wh
One of the most common questions self-published authors ask is whether disappointing sales mean there’s a problem with their book — or their marketing. In this episode of Author Marketing Minute, Lynn McGinnis walks thro
Getting book reviews can feel frustrating and confusing, especially when readers tell you they loved your book — but nothing shows up publicly. In this episode of Author Marketing Minute, Lynn McGinnis explains why book
Social media can quietly wear authors down. What starts as sharing meaningful work often turns into performance — showing up out of obligation rather than intention. In this episode of Author Marketing Minute, Lynn McGin
A quiet book launch can feel like failure — even when you didn’t expect a bestseller. In this episode of Author Marketing Minute, Lynn McGinnis reframes what disappointing launch sales actually mean. A book launch isn’t
January has a way of making us feel behind before the year has even really started. If you’re exhausted, overwhelmed, or questioning your visibility strategy, this episode is a pause button. What feels like a marketing p
For the final episode of 2025, I’m pausing the usual teaching to reflect. This year was, in equal measure, a very good year and a very hard one. In this episode, I look back on the work that mattered, the lessons that sh
In this episode of Author Marketing Minute, we explore practical, thoughtful ways readers and writers can support their favorite authors during the final weeks of the year. From gifting Kindle books and writing meaningfu
In this episode of Author Marketing Minute, we’re breaking down six quick, high-impact holiday marketing moves you can use even if December already feels chaotic. From crafting a scroll-stopping hook to sharing standout
As the holidays approach, visibility pressure ramps up — but that doesn’t mean you have to. In this episode, we’re talking about how to stay visible without burning out. I’ll share a few simple ways to prep your content
If you’re an indie author gearing up for holiday sales, don’t sleep on these three underrated—but powerful—marketing tools. In this episode, Lynn McGinnis breaks down how to optimize your Amazon Author Central profile, u
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Author Marketing Minute is hosted by Lynn McGinnis. The show is categorised under business (management) and has published 24 episodes.
Author Marketing Minute has published 24 episodes.
Author Marketing Minute regularly covers business, management, marketing. It sits in the business category, with a management focus.
Author Marketing Minute is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Author Marketing Minute average 4 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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