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Hosted by Unknown Host · 🇺🇸 US · EN
Established thought leaders with verified media credentials.
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Unknown Host has signalled openness to guest pitches in recent episodes. Your timing is good.
Generate a tailored pitchUnknown Host hosts Audio Branding.
“ I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its pla
“ That’s one of the biggest things that scares me the most about composing with AI. It’s that, whatever AI model you’re on, how was it trained, and was that material copyrighted? And was there any kind of permission for
“ We did a sort of special launch episode with the King, um, who’s so knowledgeable, so passionate, you know. I don’t know whether he’d just read up about it, but it doesn’t feel like it. It feels like it really tapped i
“ So the answer to why is that podcasts, whether they’re audio only or, nowadays, the vast majority are including video as well, provide a depth and a nuance and a detail of conversation that is almost impossible to get
“ Scientifically, it’s because that voice is vibration. So when it’s vibration, it needs a medium to be heard. Like, if we are in outer space, we hear nothing because there’s no medium to convey the sound. And then once
“ I think one thing we mentioned just now, which is equanimity, that, of course, for them, they didn’t realize the word. It was also something, the word that I’ve learned over the pandemic, so I think that’s one thing wh
“ I guess that’s encouraging, and it’s scary at the same time, because, you know, there are a lot of people in the industry that depend on the creativity that they’ve worked years and years and years to kind of master an
“ Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you’ll stick around to see what happens. However, if the sound is terrible and t
“ When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really spe
“ Our brain really prioritizes vocal signals. They’re super important to the brain because human communication is a really big priority for us as a species. It’s a deep signal in our brain, right? And so, we were seeing
“ I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there’s something relaxing about going down to the water and hearing the whistling.
“ When I started on the project of Necesse, we had maybe thirty sound effects. I’ve made around 400, 350 sound effects, so it’s become much more immersive. You can hear animals when you wander around in the different env
“ I think that sound drives the emotion of a scene, right? As much as dialogue, right? Sound and music, score in particular… I just think it helps to create emotion in a scene or augments the performances. Because you go
This episode’s guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film’s most iconic projects, including Netflix’s hit series Forever and Kevin H
“ The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn’t feel right but no
“ To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there’s mumblegate that’s happening, like with all the streamers where I can’t understand half the things that are be
“ Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way a
“ When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it’s not [the] music that the com
One topic that comes up quite often on Audio Branding is audio technology, and how far it’s come over just the last few years. Whether it’s choosing the right sound equipment, deciding if you should record with noise can
“ I give them a lot of credit because they use that so frequently, and that’s why they have so much success. I mean, it is an iconic melody in and of itself, but it’s that repetition and that usage, you know, whereas I f
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Drew Thurlow
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Stephen Ridley
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Andy Gesner
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Dennis Meador
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John Duffin
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David Tyler
Artemis
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Jem Fuller
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Audio Branding is hosted by Unknown Host. The show is categorised under Arts (business) and has published 0 episodes.
Audio Branding regularly covers Arts, Design, Business, Marketing, Education. It sits in the Arts category, with a business focus.
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Episodes of Audio Branding average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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