Hosted by Jodi Krangle · 🇺🇸 US · EN · 300 episodes
Established thought leaders with verified media credentials.
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science.Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Jodi Krangle has signalled openness to guest pitches in recent episodes. Your timing is good.
Generate a tailored pitchJodi Krangle hosts Audio Branding, a education show with 300 episodes published.
“ Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you’ll stick around to see what happens. However, if the sound is terrible and t
“ When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really spe
“ Our brain really prioritizes vocal signals. They’re super important to the brain because human communication is a really big priority for us as a species. It’s a deep signal in our brain, right? And so, we were seeing
“ I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there’s something relaxing about going down to the water and hearing the whistling.
“ When I started on the project of Necesse, we had maybe thirty sound effects. I’ve made around 400, 350 sound effects, so it’s become much more immersive. You can hear animals when you wander around in the different env
“ I think that sound drives the emotion of a scene, right? As much as dialogue, right? Sound and music, score in particular… I just think it helps to create emotion in a scene or augments the performances. Because you go
This episode’s guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film’s most iconic projects, including Netflix’s hit series Forever and Kevin H
“ The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn’t feel right but no
“ To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there’s mumblegate that’s happening, like with all the streamers where I can’t understand half the things that are be
“ Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way a
“ When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it’s not [the] music that the com
One topic that comes up quite often on Audio Branding is audio technology, and how far it’s come over just the last few years. Whether it’s choosing the right sound equipment, deciding if you should record with noise can
“ I give them a lot of credit because they use that so frequently, and that’s why they have so much success. I mean, it is an iconic melody in and of itself, but it’s that repetition and that usage, you know, whereas I f
“ Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and it’s a known fact. So oftentimes companies will come to me and say,
“ I think, you know, what I mentioned before would really apply, and that’s sit down and really come up with a plan over the next twelve months. What do I want to do? Do I want to release a single every month or maybe it
“ What can we do to make that number a thousand? That’s the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies
“ In this age of AI and, you knew I was going to go here at some point, so how can an artist differentiate themselves now that AI can basically create music with the push of a button? Like, it’s hard. It was hard before,
“ I mean, you know how it was with Michael. And when I heard that phrase, it was just... He saved my life. Like, what? He just sung a song, right? Like, but, you know, take probably one of my favorites, ‘Man in the Mirro
“ I’m blown away by it. So, when I close my eyes and I listen to these things, and I hear those textures and I understand the footsteps coming from afar and getting closer and, you know, like, this stuff matters. Like, i
“ I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight coming through and it’s dappling across this octopus. I’m a scuba dive
Kenneth Johnson
Certified Lay Minister · McMinnville
2 appearances on this show
Connor Moore
Social Media Coordinator · Chicago Sky
3 appearances on this show
Jesse Flores
Head of Artist and Label Partnerships · Intercept Music
2 appearances on this show
Michael Dargie
Make More Creative
2 appearances on this show
Jeremy Toeman
Augie Studios
2 appearances on this show
Drew Thurlow
music industry executive and professor
1 appearance on this show
Stephen Ridley
Head of Cyber
3 appearances on this show
Andy Gesner
HIP Video Promo
2 appearances on this show
Dennis Meador
legal marketing pioneer · The Legal Podcast Network
2 appearances on this show
John Duffin
executive business coach and voice narration expert
2 appearances on this show
David Tyler
Artemis
2 appearances on this show
Jem Fuller
International Coach, Facilitator, Speaker, Author of The Art of Conscious Communication for Thoughtful Men
3 appearances on this show
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To pitch Audio Branding, visit https://audiobrandingpodcast.com for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent education coverage.
Audio Branding is hosted by Jodi Krangle. The show is categorised under education (business) and has published 300 episodes.
Audio Branding has published 300 episodes.
Audio Branding regularly covers education, business, marketing. It sits in the education category, with a business focus.
Audio Branding is accessible for guests with genuine education expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Yes, Audio Branding is actively signalling openness to guest pitches. This is a good window to reach out with a strong, targeted angle.
Episodes of Audio Branding average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Audio Branding's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 11 days ago.
