
Episode #16
Cameron George: Building the Warriors On & Off the Field
New Zealand Warriors CEO Cameron George joins Athlete's Journey for an inside look at the journey behind one of rugby league’s most recognisable clubs. Cameron reflects on leading the Warriors through the extraordinary challenges of COVID, including the difficult decision to reduce salaries to $500 a week in an effort to protect jobs and keep the club financially sustainable. He also reveals how the Warriors have transformed commercially since returning home, growing from owning virtually no assets in 2022 to holding millions of dollars worth of property and other assets today. Cameron discusses the importance of creating a strong club culture, the powerful story behind the Warriors’ haka, the influence of James Fisher-Harris and Andrew Webster, and what it will take for the Warriors to compete for the ultimate prize. A fascinating conversation about leadership, culture, resilience, financial decision-making and what it takes to build success both on and off the field.





