Sep 9, 202515 minS2
<p>"[Associations] are banking 60% of our revenue on four days out of the year - and only 20% of members engage.”</p><p>If that statistic scares you, it should. While association events lead to both connection and...
business
Association RevUP
Hosted by Professionals for Association Revenue (PAR) · business · EN
About this Podcast:
Association RevUP is a podcast series presented by the Professionals for Association Revenue (PAR) that will get everyone in your association talking about revenue health! This entertaining and concise "docustyle" podcast is unlike any association podcast on the market and invites both association leadership and revenue producers to become active learners on the journey toward achieving revenue health. Featuring pioneers from the association community, Association RevUP will help you assess the health of your association's business and give you tactical steps for improvement.
Pitch Analysis
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Contact path
Verified email
Booking probability
19%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about Association RevUP
What is Association RevUP about?
Association RevUP is a podcast series presented by the Professionals for Association Revenue (PAR) that will get everyone in your association talking about revenue health! This entertaining and concise "docustyle" podcast is unlike any association podcast on the market and invites both association leadership and revenue producers to become active learners on the journey toward achieving revenue health.
What has Association RevUP covered recently?
Recent episodes include "Hidden Association Revenue Opportunities and Four Ways to Find It (S2: E7)" (9 September 2025, 15 minutes), "One Thing Your Partnerships Are Missing and How EDUCAUSE Found It" (31 July 2025, 14 minutes), and "APRO's Advocacy Fellowship and How Momentum Drives the Future (S2.E5)" (7 July 2025, 14 minutes).
How often does Association RevUP publish?
Association RevUP publishes roughly monthly, with episodes averaging 19 minutes across 16 episodes.
How hard is it to get booked on Association RevUP?
Booking probability for Association RevUP is 19%, and the host is rated Selective on guests. Association RevUP requires a Pod Score of 80 or higher. Association RevUP's contact route on record: verified email.
Who should pitch Association RevUP?
The strongest fits for Association RevUP are Associations, Unions & Political Groups. Association RevUP has a business audience.
About the host
Association RevUP is a business podcast with 16 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Jul 31, 202514 minS2<p>"We trust them with their money, but we can't trust them with their expertise?"</p><p>Podcast mic drop. Imagine the progress that could be made if associations consistently invited partners (and their expertise) into...
Jul 7, 202514 minS2<p>“How do we continue to sustain this for another 30 years?” </p><p>If sustainability, advocacy, partnerships or a new generation of members is of importance for your association, this is a 13-minute episode you won't...
Jun 1, 202515 minS2<p>"This year moving into 2025, we have eliminated the Expo Floor."</p><p>If your association is looking for ways to create a more engaging annual event, this episode is for you. Tara Puckey, MBA, CAE, CMP is the...
May 5, 202513 minS2<p>"I think what we're doing is trailblazing." </p><p>We don't often hear 'trailblazing' associated with associations, but that's exactly how Thad Lurie describes the most recent initiative of the American Geophysical...
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Mar 31, 202519 minS2<p>"We need to take these things that are ideas and figure out if they even have legs before we spend a bunch of time and money and invest in them."</p><p>What would it look like if your association acted like a...
Mar 3, 202517 minS2<p>"Clinical research is not cheap."</p><p>Season 2 of the Association RevUP podcast celebrates the stories of associations who are utilizing business to bring about real change in their industries.</p><p>In this debut...
Association RevUP
Bonus! Sneak Peak RevUP 2024
Nov 5, 202414 minS1<p>Wouldn't it be great if you better understood the focus of a conference session before deciding to attend? </p> <p><br /></p> <p>Now you can with this special bonus episode of Association RevUP. Go behind the scenes...
Episode #8
RevUP Change Management (S1:E8)
Jul 22, 202426 minS1<p>“We all like change. When it fits the way we like change.”</p><p><br /></p><p>The final episode of the inaugural season of the Association RevUP podcast focuses on how to approach the one thing that so many people...
Episode #7
RevUP Digital Strategy (S1:E7)
Jul 15, 202425 minS1<p>“Often, technology is considered an impetus, a barrier, something that you have to deal with, and it shouldn't be that way.”</p><p><br /></p><p>Technology has the power to advance the financial, operational and...
Episode #6
RevUP Data to Drive Business (S1:E6)
Jul 8, 202426 minS1<p>“The value is in the extraction of the insights and the actionability from the data.” </p><p> </p><p>Joe Colangelo (Bear Analytics) reminds us that the true value of data emerges for our associations when we know...
Episode #5
RevUP Corporate Connections (S1:E5)
Jun 24, 202424 minS1<p>“Maybe you don’t always think of yourself this way, but associations are authority.”</p><p> </p><p>When associations operate with that mindset, corporate outreach becomes less of an "ask" and more of a business...
Episode #4
RevUP Partnerships (S1:E4)
Jun 17, 202424 minS1<p>“We had partners that literally thought that their investment with us was a donation and not a business decision.”</p><p><br /></p><p>In Episode 4, Tracie Clemmer of the International Downtown Association (IDA)...
Episode #3
RevUP Sales Skills (S1:E3)
Jun 10, 202423 minS1<p>“We're all in sales.”</p><p><br /></p><p>Park Howell is the Founder of Business of Story and helps purpose-driven organizations drive results through the business of storytelling. And he's right - if we are conveying...
Episode #2
RevUP Sales Leadership (S1:E2)
Jun 3, 202426 minS1<p>"Not anyone can sell. We are all experts."</p><p><br /></p><p>Jodi Ashcraft is the Director of Media and Event Sales for the American Psychological Association (APA) and says treating your association sales team like...
Episode #1
RevUP Culture (S1:E1)
May 22, 202425 minS1<p>"The reason why culture is so important for driving growth is culture drives behavior....the organizations that change culture the fastest, win."</p><p><br /></p><p>Episode 1 is live and we're starting with a deep...
Association RevUP
Introducing Association RevUP
May 20, 20247 minS1<p>It’s not always easy talking about association business. But, what if it’s not what we are saying, but how we are saying it? </p> <p><br></p> <p>Introducing, Association RevUP, a new podcast presented by the...
Recent guests
Recent guests on Association RevUP. Study who booked and why before you pitch.
J
James Young
Head of Investor Services for APAC, as well as Europe, the Middle East, and Africa, Betting Above The Rim Podcast
D
David Upbin
VP of Education and Strategy, Mortgage Bankers Association
J
John Bacon
Vice President of Sales & Partner Experience, American Society of Association Executives
D
Dan Cole
"Beer Hiking Berlin" co-author, De Montfort University
Best industries to pitch Association RevUP for
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