
Episode #206
++ episode 206: the secrets to landing brand deals feat Morgan Lee
Ever wonder what brands and agencies are actually looking for from creators? This week I’m joined by Morgan Lee who has 8+ years in influencer marketing to break down the influencer industry from the brand and agency perspective. We chat about how to build real relationships that lead to brand deals, how to stand out at events, why Q4 isn’t always the money maker creators think it is, and the biggest mistakes that can hurt your reputation with brands. We also get into why having management doesn’t replace building your own relationships, the shift from generic lifestyle content to intentional niches, how agencies are approaching bundle deals, and where AI fits into the future of influencer marketing. Whether you’re trying to land your first brand deal or take your creator business to the next level, this episode is PACKED with insight on how to become the creator brands actually want to work with. Morgan Lee // TikTok

