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Around the Workstand

Hosted by Workstand · business · EN-US · 132 episodes

Audience: 5

About this Podcast:

Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities. We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships. To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance,

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

35%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Around the Workstand

What is Around the Workstand about?

Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost.

Who hosts Around the Workstand?

Around the Workstand is hosted by Workstand. The show has published 132 episodes to date.

What has Around the Workstand covered recently?

Recent episodes include "Bringing Wilier Triestina Back to North American Bike Shops and Cyclists: Tim Johnson" (26 October 2026, 15 minutes), "Bentonville Bicycle Company - Growing a Bike Retail Business in the Epicenter of US Cycling" (23 October 2026, 17 minutes), and "People for Bikes Senior Research Manager, Liam Donoghue: Better Data for the Cycling Industry" (22 October 2026, 13 minutes).

How often does Around the Workstand publish?

Around the Workstand publishes roughly every two weeks, with episodes averaging 19 minutes across 132 episodes.

How hard is it to get booked on Around the Workstand?

Booking probability for Around the Workstand is 35%, and the host is rated Selective on guests. Around the Workstand requires a Pod Score of 80 or higher. Around the Workstand's contact route on record: verified email.

Who should pitch Around the Workstand?

The strongest fits for Around the Workstand are Sporting Goods, Hobby & Music Stores and IT Services & Software Development. Around the Workstand has a business audience.

About the host

Workstand hosts Around the Workstand, a business show with 132 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #129

    Bringing Wilier Triestina Back to North American Bike Shops and Cyclists: Tim Johnson

    Oct 26, 202615 min

    Tim Johnson discusses his work helping relaunch Italian bicycle brand Wilier in the U.S. through Unofficial, a distribution group based in Canada. The new arrangement began in April. Johnson’s role now involves working...

  • Episode #128

    Bentonville Bicycle Company - Growing a Bike Retail Business in the Epicenter of US Cycling

    Oct 23, 202617 min

    Brian Rawlings, Workstand's Senior Business Development Executive, speaks with Jesse Hull of Bentonville Bicycle Company about the town and their stores. The business began as Spoke, a small shop built from shipping...

  • Episode #127

    People for Bikes Senior Research Manager, Liam Donoghue: Better Data for the Cycling Industry

    Oct 22, 202613 min

    While in Bentonville, AR, at the People for Bikes Shift '26 conference, Mark Still took the opportunity to visit with former co-worker at Workstand, Liam Donoghue, now the Senior Research Manager at People for Bikes, to...

  • Episode #123

    Sell more bikes as summer comes to a close - Monthly Marketing Planning for September 2026

    Aug 26, 202623 min

    Summer is closing up, kids are headed back to school, and September can be the gateway to the holiday season if you're prepared. Here are our tips for marketing your store in September. What did we miss? What works for...

  • Episode #122

    Workstand homepage merchandising - Is your website ready for shoppers?

    Jul 28, 202624 min

    Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's...

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  • Episode #121

    Monthly Marketing Series: Planning for August 2026. Close out summer selling on a high note!

    Jul 16, 202623 min

    In our Monthly Marketing Series, we'll be taking a look at the upcoming month and discussing tips and tactics to plan for holidays, seasonal trends, and a general marketing calendar to help bike shops stay ahead of the...

  • Episode #119

    How AI Is Changing Local Bike Shops — For Owners and Customers

    Jun 9, 202623 minS0

    <p>Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer behavior, shopping, and the continued (growing even) advantage of local retail.</p>Most people...

  • Episode #118

    5 myths of online selling that continue to keep local bike shops from real sales growth - busted!

    Apr 7, 202617 minS0

    <p>We're not saying it doesn't take a focused effort or real work. What we are saying is that many of the barriers that local, independent bike shops continue to believe rule them out of meaningful sales growth are no...

  • Episode #117

    Google Local Product & Awareness Ads work well to help bike shops capture shoppers in their market!

    Mar 25, 202624 minS0

    <p>Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply looking for a bike shop for...

  • Episode #116

    Announcing Workstand's new, monthly livestream to help bike shops leverage technology to grow!

    Mar 10, 202612 minS0

    <p>We delve into the mission behind the livestream, which will offer clients an engaging medium to explore topics that impact their retail operations and learn how Workstand can help them facilitate growth...

  • Episode #115

    Spring is coming to your bike shop. How is your product mix in-store and online?

    Feb 18, 202617 minS0

    <p>As we approach spring 2026, thinking about the product mix in-store and online can make a huge difference in a local bike shop's success as prime riding weather returns to many parts of North America.<br/><br/>What...

  • Episode #114

    2025 Year In Review of sales on the Workstand platform, and a look toward bike shop success in 2026

    Jan 20, 202623 minS0

    <p>We saw a wide variety of results for the stores we talked to and met with during 2025. The usual factors were in play - weather, geography, brands, staffing, etc - so we’re not sure how helpful the industry-wide...

  • Episode #113

    Don't just survive winter in your bike shop, win it with these 7 tips!

    Dec 10, 202513 minS0

    <p>For a bulk of the country, winter brings a sharp drop in temperatures, and predictably, a dip in bike sales. It’s easy to slip into "Winter Mode": reduced staff, decreased hours, and a collective deep breath until...

  • Episode #112

    Anatomy of a high-converting website - Workstand websites help you grow with these 8 tips

    Nov 5, 202515 minS0

    <p>Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You probably did some online research first. In fact, 83% of consumers now conduct research online...

  • Episode #111

    4 ways to improve the look and feel of your Workstand website, win more searches, and grow sales

    Oct 28, 202515 minS0

    <p>Workstand provides many tools and resources to help your website stand out and to help it be a great resource for shoppers and other cyclists researching their local cycling community. In this episode, we talk about...

  • Episode #110

    Four elements of success many Workstand merchants use to grow sales in a competitive market

    Oct 14, 202517 minS0

    <p>Two of the more common questions, especially from stores that are new to the Workstand platform, are ‘what are the keys to selling more?’ and ‘what are the really successful stores doing to grow?’. Generally...

  • Episode #109

    Considering shipping costs as a growth marketing strategy to compete for customers

    Oct 7, 202516 minS0

    <p>Taking a moment to reframe some thinking that evolved negatively from brick and mortar processes, and that should be thought of as growth opportunities these days. Shipping costs aren't just a dead expense. They can...

  • Episode #108

    Holiday 2025 Marketing Playbook - sales success in busy times for you and your bike shop's customers

    Sep 23, 202525 minS0

    <p>Julie Walsh, Account Manager and Marketing Strategist from the Workstand Marketing Agency Team, joins the podcast to talk about successful strategies for sales success during the 2025 holiday season. Julie has also...

  • Episode #107

    In-store and online inventory strategy and tactics from Key Accounts Advisor, David Martinez

    Sep 16, 202527 minS0

    <p>Key Accounts Advisor, David Martinez, works with Workstand merchants to improve many aspects of in-store and online sales execution to grow sales while increasing margin. Inventory management is an important part of...

  • Episode #106

    Bicycle Retail Industry Review for August 2025 with Workstand President, Ryan Atkinson

    Sep 9, 202522 minS0

    <p>It's time again to review the data and metrics from the Workstand platform and talk about what we can learn from sales across our platform. </p>August Workstand platform metricsEcommerce sales saw another month of...

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