Anchor High: Pricing Strategy For Consultants & Service Providers

Pricing strategy and proposal structure for consultants, fractional executives, agency owners and creative, professional, technical and administrative service providers who want to make more from the work they're already doing - without adding more to their to-do list. Anchor High is hosted by Shannon Mattern, creator of the Package Matrix™ - an offer framework built on behavioral economics, pricing psychology and a decade of results. If you sell your expertise and hands-on implementation, deliver solid work and have happy clients - but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you. Each short episode breaks down how pricing psychology and proposal strategy influence prospects' decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

Anchor High: Pricing Strategy For Consultants & Service Providers is a business podcast hosted by Shannon Mattern, with 16 episodes on record and a Required Pod Score of 80.

Shannon Mattern hosts Anchor High: Pricing Strategy For Consultants & Service Providers, a business show with 16 episodes published.

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  Episode #15

  You Don't Need a Portfolio to Charge Premium Prices

  May 28, 20268 minS0

  <p>Resources Mentioned:📈 Get the Package Matrix™ proposal template: ⁠⁠https://shannonmattern.com/⁠⁠</p> <p>Connect With Shannon:👩‍💻 Website: ⁠⁠https://shannonmattern.com/⁠⁠</p> <p>🤝 LinkedIn: ⁠⁠https://linkedin.com/in/shannonmattern⁠⁠</p> <p>☎️ Book a Discovery Call: ⁠⁠https://shannonmattern.com/calendar⁠⁠</p> <p>About Anchor High: Anchor High is a podcast for experienced freelancers, consultants, fractional executives, professional service providers and agency owners who know they could be charging more but aren’t sure how. </p> <p>Each episode gives you strategic pricing advice and new perspectives you need to get back your time while making more from the incredible work you’re already doing. </p> <p>Hosted by Shannon Mattern, Pri...

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  Episode #14

  Why "Underpromise and Overdeliver" Is Bad Advice

  May 26, 20267 minS0

  <p>Resources Mentioned:📈 Get the Package Matrix™ proposal template: ⁠⁠⁠https://shannonmattern.com/⁠⁠⁠</p> <p>Connect With Shannon:👩‍💻 Website: ⁠⁠⁠https://shannonmattern.com/⁠⁠⁠</p> <p>🤝 LinkedIn: ⁠⁠⁠https://linkedin.com/in/shannonmattern⁠⁠⁠</p> <p>☎️ Book a Discovery Call: ⁠⁠⁠https://shannonmattern.com/calendar⁠⁠⁠</p> <p>About Anchor High: Anchor High is a podcast for experienced freelancers, consultants, fractional executives, professional service providers and agency owners who know they could be charging more but aren’t sure how. </p> <p>Each episode gives you strategic pricing advice and new perspectives you need to get back your time while making more from the incredible work you’re already doing. </p> <p>Hosted by Shannon Mattern, Pricing Strategist...

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  Episode #13

  What Overdelivering Is Really Costing You

  May 21, 20266 minS0

  <p>Resources Mentioned:📈 Get the Package Matrix™ proposal template: ⁠⁠⁠https://shannonmattern.com/⁠⁠⁠</p> <p>Connect With Shannon:👩‍💻 Website: ⁠⁠⁠https://shannonmattern.com/⁠⁠⁠</p> <p>🤝 LinkedIn: ⁠⁠⁠https://linkedin.com/in/shannonmattern⁠⁠⁠</p> <p>☎️ Book a Discovery Call: ⁠⁠⁠https://shannonmattern.com/calendar⁠⁠⁠</p> <p>About Anchor High: Anchor High is a podcast for experienced freelancers, consultants, fractional executives, professional service providers and agency owners who know they could be charging more but aren’t sure how. </p> <p>Each episode gives you strategic pricing advice and new perspectives you need to get back your time while making more from the incredible work you’re already doing. </p> <p>Hosted by Shannon Mattern, Pricing Strategist...

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  Episode #12

  Do You Really Need a Pricing Mindset Makeover?

  May 19, 20265 minS0

  <p>Why I'm changing the name of the podcast from Pricing Mindset Makeover to Anchor High.</p> <p>Resources Mentioned:📈 Get the Package Matrix™ proposal template: ⁠https://shannonmattern.com/⁠</p> <p>Connect With Shannon:👩‍💻 Website: ⁠https://shannonmattern.com/⁠</p> <p>🤝 LinkedIn: ⁠https://linkedin.com/in/shannonmattern⁠</p> <p>☎️ Book a Discovery Call: ⁠https://shannonmattern.com/calendar⁠</p> <p>About Anchor High: Anchor High is a podcast for experienced freelancers, consultants, fractional executives, professional service providers and agency owners who know they could be charging more but aren’t sure how. </p> <p>Each episode gives you strategic pricing advice and new perspectives you need to get back...

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  Episode #11

  How Price Anchors Can Make or Break Your Proposals

  Apr 23, 20265 minS0

  <p>Are you setting low price anchors without even realizing it? The first price a person hears becomes the anchor, meaning every number they hear after that gets compared to that first one.</p> <p>So if you anchor low and prices go up from there, you’re actually framing an expense-minded decision instead of an investment-minded one. And then you wonder why prospects keep hesitating, negotiating, or choosing your lowest option.</p> <p>In this episode, I break down exactly what low price anchors look like in your customer journey, why they’re costing you money before the conversation even...

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