Analytics Friday

All about Digital Marketing and Digital Marketing Analytics. The Driver is Jorge Cunha see more in https://linkedin.com/in/jorgecunha

Analytics Friday is a business podcast hosted by Jorge Cunha, with 83 episodes on record and a Required Pod Score of 80.

Jorge Cunha hosts Analytics Friday, a business show with 83 episodes published.

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  Episode #12

  Pull Up a Chair: A Conversation with Julien Coquet

  Sep 4, 202636 minS3

  Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Jorge Cunha and Julien Coquet talk about the changing role of analytics in the age of AI, with a strong focus on where LLMs help, where they fail, and why domain knowledge still matters. Julien shares his perspective from 26 years in digital analytics, agencies, and technical implementation work, while Jorge explores how AI may reshape junior and senior roles in analytics teams. We discuss how AI can accelerate small tasks and surface gaps, but still struggles with context, causation, and large-scale project choreography. The conversation also touches on career longevity, curiosity, books, and why strong analytics work still depends on asking better business questions.You’ll hear Julien unpack: why AI is powerful but not intelligent in the way people assume how LLMs break down on nuanced, company-specific, or “tribal” knowledge the difference between using AI as a shortcut and using it as an assistant why senior analysts ask better questions than junior analysts how prompt convenience can make teams lazy instead of faster why AI still struggles with large-scale analytics projects, dependencies, and changing requirements Julien also shares his perspective on the future of analytics roles, the risk of losing junior pipelines, and why the best practitioners will be the ones who keep questioning outputs instead of trusting them blindly. Along the way, he recommends foundational analytics books, revisits the importance of curiosity, and explains why staying sharp is part of staying relevant. Connect to Julien Coquet on LinkedIn https://www.linkedin.com/in/juliencoquet/ Sponsored by idira®.chat: talk to your marketing data for insights. Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

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  Episode #11

  Pull Up a Chair: A Conversation with Si Elliott

  Aug 6, 202633 minS3

  Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Discover why human insight remains vital as AI takes over operational tasks, and how brands can leverage behavioural science principles to build deeper, long-term relationships. Si and Jorge Cunha break down concrete tactics, from reducing cognitive load with AI tools to fostering genuine loyalty in an overloaded digital landscape. They explore how strategy must guide AI deployment, ensuring technologies serve the human experience rather than replace it. You’ll hear: - The balance between AI-driven efficiency and human touch in marketing - The role of behavioural science in enhancing customer experience - How AI tools can act as "executive assistants" to reduce cognitive load for marketers - The risk of losing creativity and long-term vision by overly focusing on operational automation - The importance of strategy in deploying AI effectively at both short-term and long-term levels - Insights from Simon Elliott’s book, Customer Experience Thinking, on designing better customer interactions - Future trends in customer loyalty, operational efficiency, and personalisation through AI - The significance of long-term value and loyalty over immediate transactional gains - Ethical and human-centric considerations in an increasingly digital ecosystem Connect with SI Elliot: Follow on https://www.linkedin.com/in/si-elliott/ Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

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  Episode #8

  Pull Up a Chair: A Conversation with Corey Mitchell

  Jul 3, 202630 minS3

  💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. In this episode, Corey explains how marketers can measure brand creativity and link it directly to financial results. For marketers, proving the value of a creative campaign can be difficult. This episode offers a clear guide on how to move away from basic metrics (like brand recall) and start using numbers that show true business growth. Key Takeaways: The Shift in the Industry: Major events like Cannes Lions are changing. The focus is no longer just on celebrating creativity; it is now about how creativity drives business relevance and revenue. The Problem with Old Metrics: Traditional metrics, such as asking whether someone remembers a brand, are no longer enough. Marketers need to " financialise" their outcomes, meaning they must connect creative work directly to sales or financial growth. Creative Multipliers: Corey introduces new frameworks for measuring the additional financial value that good creativity brings to a business. The Power of AI: Artificial Intelligence is changing how we create content, measure its success, and price communication outcomes. Advice for Small Brands: You do not need a massive budget to do this. Small brands can still use outcome-based measurement by focusing on clear, actionable data and rewarding creative teams based on actual return on investment (ROI). Resources & Links Corey’s Methodology: https://www.creativecpm.com/ Learn more about measuring brand creativity and financial outcomes. Connect with Corey: Follow his insights on https://www.linkedin.com/in/corey-mitchell-a654223/ Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/jorgecunha⁠ ⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

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  Episode #7

  Pull Up a Chair: A Conversation with Marco Giordano

  Jun 18, 202637 minS3

  💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Turn AI into a strategic partner, not a costly experiment. In this episode of Analytics Friday, we sit down with Marco Giordano, a data expert who blends traditional web analytics with cutting-edge language models. Marco explains why so many companies overspend on AI without seeing clear ROI, and shows a smarter, more strategic way to use it. AI can do more than automate tasks. Used well, it improves decision-making and helps you build authority in your niche. Marco explains why content still matters most, especially in B2B, and how language models can speed up research, generate fresh angles, and build trust with your audience. We cover the essentials: The foundations of strong analytics in an AI-driven world: focus on quality, not on chasing every new tool How to use LLMs for content creation, research, and strategic thinking, without falling for overhyped promises Why combining rule-based logic with AI gives you efficient, cost-effective automation Why data quality, integrity, and ethics matter more as data sovereignty becomes a priority How roles in web analytics are changing, with more focus on specialisation, engineering skills, and strategic decisions Marco's expertise in SEO, BigQuery, and AI innovation offers a rare, practical view on staying competitive and ethical in a fast-changing digital world. This episode is for CEOs, CMOs, and marketing leaders who want to use AI wisely: save money, build trust, and get real results. If you want AI to be a strategic partner, not just an expense, this is your episode. Learn how to ask the right questions, challenge conventional thinking, and position yourself as an authority in your space. Insightful, practical, and forward-thinking. Press play and start transforming how you use data and AI. You can connect with Marco Giordano on LinkedIn ⁠⁠⁠ https://www.linkedin.com/in/marco-giordano96/⁠⁠ Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/in/jorgecunha ⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

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  Episode #6

  Pull Up a Chair: A Conversation with Steen Rasmussen

  May 22, 202636 minS3

  In this episode, Jorge Cunha hosts Steen Rasmussen, a renowned analytics leader. They discuss the evolving landscape of analytics, emphasising the importance of aligning data with business objectives rather than focusing solely on technical metrics such as click-through rates. Steen highlights the challenges organisations face with data quality and the need for a cultural shift to integrate analytics into decision-making processes better. They explore the impact of tools like Google Analytics 4 and the significance of real-time intent signals in shaping business strategies. The conversation underscores the necessity for proactive data-driven business development and the role of analytics in understanding market dynamics. Steen also shares insights on the future of analytics, including the need to track non-human agents and the importance of data governance. 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. You can connect with Steen Rasmussen on LinkedIn https://www.linkedin.com/in/steenrasmussen/ Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠ https://linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

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