Oct 16, 202632 minS10
Is an accountant's mindset the real key to scaling a successful firm ? In this episode of Amplify , host John Tyreman sits down with Shea Keats, CEO of Breakaway Advising, to explore how an ownership model transforms...
business
Amplify
Hosted by Association for Accounting Marketing · business · EN
About this Podcast:
Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership.Amplify is a production of the Association for Accounting Marketing (AAM).
Pitch Analysis
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
80/100
Required Score
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What is Amplify about?
Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).
What has Amplify covered recently?
Recent episodes include "The Psychology of Ownership: How Franchise Mindset Drives Firm Growth" (16 October 2026, 32 minutes), "Behavioral Economics for Accountants: Shifting Focus From Cost to Value" (15 September 2026, 37 minutes), and "Unignorable Buyer Psychology: Why Buyers Buy Accounting Services | Katelyn Bourgoin" (1 September 2026, 36 minutes).
How often does Amplify publish?
Amplify publishes roughly daily, with episodes averaging 32 minutes across 93 episodes.
How hard is it to get booked on Amplify?
Booking probability for Amplify is 34%, and the host is rated Selective on guests. Amplify requires a Pod Score of 80 or higher. Amplify's contact route on record: verified email.
Who should pitch Amplify?
The strongest fits for Amplify are Accounting, Tax & Payroll. Amplify has a business audience.
About the host
Amplify is a business podcast with 93 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Sep 15, 202637 minS10Stop competing on price and start unlocking the subconscious psychology behind why clients choose your accounting firm. In this episode of Amplify , host John Tyreman sits down with Melina Palmer, CEO of The Brainy...
Sep 1, 202636 minS10Do you know the real, psychological reasons why your clients choose to do business with you? In this episode of Amplify, John Tyreman sits down with buyer psychology expert Katelyn Bourgoin, founder of Unignorable and...
Apr 1, 202634 minS9In this episode of Amplify, host Cassy Clayman speaks with Neil Barrow, founder of Enabled BD, about the intricacies of building a business development function within accounting firms. They explore the common...
Apr 1, 202649 minS9In this episode of Amplify, host Cassy Clayman speaks with Adam Klein about the importance of customer intelligence in the accounting profession. They discuss how data and intelligence tools can enhance client...
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Apr 1, 202652 minS9In this conversation, Mike Jones discusses the importance of personalizing client communication, especially when introducing new service lines. He emphasizes the need for authenticity and relational messaging...
Apr 1, 202630 minS9In this conversation, Rob Brown emphasizes the critical role of visibility and credibility in modern leadership. He discusses how professionals must be active and intentional in their public presence, particularly on...
Apr 1, 202630 minS9In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services. They discuss the essential features of effective CRM...
Apr 1, 202629 minS9In this episode of Amplify, Chris Camara speaks with Brian Blaha who discusses how accounting firms can scale business development by aligning firm leadership, building structured BD teams, and using CRM and data to...
Nov 13, 202518 minS8Amplify: Season 8 Episode 1 Redefining Growth From the Inside Out Live from AAM Summit 2025 In an episode packed with actionable ideas, fresh perspectives, and real-world exampls of how accounting firms are redefining...
Oct 1, 202512 minS8Amplify: Season 8 Episode 4 The Rise of the Modern Marketer Live from AAM Summit 2025 From solo marketers to DEI champions, today's accounting marketers are redefining their roles—mentoring, upskilling, and becoming...
Oct 1, 202516 minS8Amplify: Season 8 Episode 3 The Story Only You Can Tell Live from AAM Summit 2025 Great marketing isn't about spin — it's about proof. In this episode of Amplify , recorded live at the AAM Summit, we explore how firms...
Episode #2
The AI-Ready Firm | Amplify S8E2
Sep 10, 202522 minS8Amplify: Season 8 Episode 2 The AI-Ready Firm Live from AAM Summit 2025 Artificial intelligence isn't a distant future—it's here, reshaping how accounting firms operate today. In this episode of Amplify , recorded live...
Sep 9, 202532 minS7Social media is no longer optional—but making it strategic is where the real value lies. In this episode of Amplify! , host Meg Hoevener sits down with Becky Weiand, Marketing Manager at Rea, to explore how her firm...
Sep 9, 202540 minS7In this insightful episode of Amplify! , Meg Hoevener Marketing Manager at McGuire Sponsor, interviews Lindsay Sherrill, a seasoned marketing leader from Schneider Downs, about the strategic shift her firm made in...
Episode #2
Marketing Automation Without a CRM? Building Smarter Campaigns with Limited Infrastructure
Sep 9, 202537 minS7What happens when your firm is ready to scale its marketing engine—but doesn't yet have a unified CRM? In this episode of Amplify! , host Meg Hoevener sits down with James Kuch, Digital Marketing Specialist at Yeo &...
Sep 9, 202555 minS7Many firms invest in marketing tools without first aligning people and process. Marketing by Numbers took the opposite approach—and it's paying off. In this episode of Amplify! , host Meg Hoevener is joined by Jamie...
Sep 23, 202422 minS6In this episode, we explore methods for demonstrating marketing ROI to firm leadership with insights from Courtney Kiss, Chief Operating Officer at Johnson Lambert. With a rich background in marketing, business...
Sep 23, 202419 minS6Join Mike Jones from Resound at The Association for Accounting Marketing Summit 2024 as he interviews attendees. For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit...
Sep 23, 202444 minS6In this episode, we explore how Artificial Intelligence (AI) is reshaping the marketing industry. Our guest, Blake Oliver, a CPA and CEO at Earmark, shares his personal experience in leveraging AI for various marketing...
Recent guests
Recent guests on Amplify. Study who booked and why before you pitch.
M
Melina Palmer
behavioral economics expert and bestselling author, The Brainy Business
K
Katelyn Bourgoin
buyer psychology expert, Ownable Ideas Agency
A
Adam Klein
Survivor Millennials vs Gen X winner, ECG Management Consultants
M
Mike Jones
attorney, entrepreneur, serial business founder, Thomas Metcalf Laboratory School at Illinois State University
Best industries to pitch Amplify for
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