Always Be Testing

Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way

Always Be Testing is a business podcast hosted by Tye DeGrange, with 137 episodes on record and a Required Pod Score of 80.

Tye DeGrange hosts Always Be Testing, a business show with 137 episodes published.

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  Episode #137

  #136 The Next Arbitrage Window Is on ChatGPT | Mike Mallazzo & Tye DeGrange

  Sep 29, 202641 min

  Mike Mallazzo, GM at Alephic Media, joins Tye DeGrange to unpack the next arbitrage window: marketing to LLMs and AI search engines. They cover AEO and GEO strategy, how brands get cited by ChatGPT and other AI assistants, the emerging opportunity in AI-driven ad arbitrage, why partner and affiliate marketing are becoming core to AI search strategy, and why traditional attribution models (MMM/MTA) are losing their grip. #AlwaysBeTesting #AEO #GEO #AISearch

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  Episode #136

  #135 83% of AI Citations Aren't Yours — Here's What To Do | Katerine Tamargo & Tye DeGrange

  Sep 22, 202622 min

  Katerine Tamargo, Head of AI at CJ (Commission Junction), joins Tye DeGrange to unpack one of the most surprising findings in generative engine optimization: more than 83% of AI citations point to third-party sources, not brand-owned content. They dig into the KPIs that actually define AI visibility — mention rate, sentiment, position, and citations — and why a rigorous test-and-learn methodology beats chasing tactics. Katerine also busts a few of the biggest myths circulating about GEO and agentic AI, and explains how publisher compensation models are evolving as AI reshapes the path to purchase. What you'll learn: • Why third-party content — not brand-owned pages — wins the majority of AI citations • The KPIs that define AI visibility: mentions, sentiment, position, and citations • How to build a real test-and-learn framework for GEO instead of guessing • Why the old "owned media" playbook doesn't translate to AI search • How publisher compensation is shifting as AI answers replace clicks • Common myths about GEO and agentic AI, debunked

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  Episode #135

  # 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange

  Sep 2, 202631 min

  Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first call, before there was even a product. She and Tye dig into why mid-market enterprises are the underserved sweet spot for AI governance tools, and what it really takes to earn a hyperscaler co-sell relationship.

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  Episode #134

  #133 Making Podcast Ads Fully Performance-Based | Jordan Bentley & Tye DeGrange

  Sep 1, 202632 min

  Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye talk about why AI made ad production easier (not the strategy), and why geo-based incrementality testing beats promo codes for proving what's actually working.

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  Episode #133

  #132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange

  Aug 24, 202635 min

  Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall. He shares how brands like Disney, Uber, and Apple are paying to reach users in their happiest moments, and why founders should be more afraid of a broken CAC/LTV ratio than of running a monetization experiment.

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