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Hosted by Ye Hu, Ph.D. · 🇺🇸 US · EN · 48 episodes
Established thought leaders with verified media credentials.
Full college courses on various marketing analytics. Each season represent a specific marketing subject. Season 1: Marketing AnalyticsSeason 2: Introduction to Marketing
Ye Hu, Ph.D. hosts All About Marketing Podcast, a business show with 48 episodes published.
In this episode, we examine the ethical and legal responsibilities of sales managers, where the pressure to perform meets the obligation to act responsibly. The discussion opens with an exploration of the real-world tens
In this episode, we explore the strategic and managerial challenges of evaluating sales performance, where data, judgment, and human behavior intersect. The discussion begins with the Seal Rite Envelope Company case, in
In this episode, we dive into the financial side of marketing performance—how firms assess the profitability of their sales operations across territories, products, and customer segments. The discussion walks listeners t
In this episode, we explore the final stage of sales force management—performance evaluation, where data meets decision-making. The discussion highlights the critical link between planning and evaluation: planning establ
In this episode, we dive into the art and science of sales territory design and management, exploring how companies balance efficiency, equity, and profitability across complex markets. The discussion opens with a compel
In this episode, we explore the strategic foundation of sales planning—the processes of forecasting and budgeting that guide every major business decision. Using Otis Elevator Company as a case example, the episode illus
In this episode, we delve into the essence of leadership in sales organizations—what sets a true leader apart from a manager, and why leadership is indispensable to sales success. The discussion contrasts two foundationa
In this episode, we examine the strategic and administrative challenges behind managing sales force expenses and transportation—critical yet often overlooked elements of sales management. The discussion opens with a case
In this episode, we explore the strategic art of sales force compensation—how pay structures, incentives, and expense management shape motivation and drive organizational success. The discussion begins with a breakdown o
This episode dives deep into the psychology of motivation within sales force management—how managers can understand, inspire, and direct the inner drive that fuels performance. The discussion begins with a central truth:
In this episode, we unpack the core principles of sales training—what makes programs effective, sustainable, and worth the investment. Drawing from both practical cases and management insights, the episode highlights the
In this episode, we examine the final and most critical stages of sales force staffing—selection, hiring, and assimilation. The story begins with a business case featuring Jim Shaw, a consultant called in to rescue a str
In this episode, we explore the sales force staffing process—how companies identify, recruit, and select the right people to drive success. The discussion begins with a case from Excel Tools, Inc., a firm facing tough ch
This episode dives into the strategic organization of the sales force—how companies design, structure, and manage teams to drive performance in an evolving marketplace. The discussion begins with the fundamentals of orga
In this episode, we break down the personal selling process—a structured yet flexible framework that defines how great salespeople create value and build lasting relationships. Listeners will follow the eight essential s
In this episode, we explore the strategic foundations of sales force management and its vital role within a firm’s broader marketing and planning system. The discussion begins with a real-world scenario: Paula Ruiz, a ma
This episode explores how artificial intelligence is transforming sales force management, a cornerstone of modern marketing strategy. We trace the evolution from traditional transaction-based selling to relationship-driv
In this episode, we tackle two crucial dimensions of modern marketing: sustainability and legality. First, we dive into the world of sustainable marketing and corporate social responsibility—unpacking how businesses are
In this episode, we take you inside The Global Marketplace —a look at what it takes for businesses to expand beyond borders. We explore the key strategic decisions companies face when entering international markets, from
What does it take to stand out in a crowded market? In this episode, we explore how businesses create competitive advantages by truly understanding their customers, sizing up the competition, and crafting smart marketing
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All About Marketing Podcast is hosted by Ye Hu, Ph.D.. The show is categorised under business (marketing) and has published 48 episodes.
All About Marketing Podcast has published 48 episodes.
All About Marketing Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
All About Marketing Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
All About Marketing Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of All About Marketing Podcast average 17 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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