
HMBT #309: AI Rider
When you think of industries leading the charge in creative marketing, insurance usually isn’t the first one that comes to mind. Most of us tend to ignore the daily barrage of commercial ads, but building a brand t

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Hosted by Hank Hoffmeier · EN-US · 10 episodes
Established thought leaders with verified media credentials.
Hank Hoffmeier hosts Alexa Tips Archives -, a business show with 10 episodes published.

When you think of industries leading the charge in creative marketing, insurance usually isn’t the first one that comes to mind. Most of us tend to ignore the daily barrage of commercial ads, but building a brand t

I had the pleasure of sitting down with Dana Newell from Benton Newell Communications. Dana is a rare executive “unicorn,” operating as both a fractional CMO and COO to help organizations scale smoothly. While we usually

I recently had the pleasure of sitting down with Dr. Natasha Davis from Impact Branding Consulting for episode 306 of the HMBT podcast. Natasha is a heavy hitter in the world of business and legal strategy, helping organ

Is the “0-click world” making websites obsolete? In this episode, I sit down with Roger Williams from Kinsta to debunk the myths about Wesbites, AI and WordPress. We dive deep into why your website is actually the “fuel”

Peter Cholnoky, CEO of E-Hawk, joins me for a conversation about a topic that might not sound flashy but is absolutely critical for any online business: lead risk and data integrity. While most marketers focus on the qua

Joshua Harrell, Chief Revenue Officer at WorldVia Travel Network, joins me for a conversation that starts with travel—but quickly becomes a masterclass in modern marketing strategy. The episode explores how travel has sh

In this lively and insightful episode, I sat down with Victor Julio Coupe, Head of Business Development at Kensho Media and host of The Squared Table podcast. We talked about how email outreach and sales strategies are e

In this episode, I speak with email deliverability expert Matthew Vernhout of Email Industries to break down what really determines whether your emails reach the inbox—or land in the spam folder. The conversation kicks o

For episode 300, I am joined by email marketing legend Dela Quist for a no-holds-barred conversation about the misconceptions surrounding email frequency, deliverability, and value. Dela, known for challenging convention

Former “Kickboxer” Jack Wrigley joined me on this episode to talk about staying focused and developing real relationships. I’ve always admired Jack’s blend of sharp business insight and genuine relationship-building skil

In this episode, I sat down with Tricia Babischkin, a true expert in email strategy, to talk about how to stop wasting time with broad, generic email campaigns and start getting serious about segmentation, deliverability

In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We dive into Henk’s backgr

I sat down with Dan Nottingham—founder and CEO of Plan C, and the brains behind Am I Credible, an AI platform that evaluates the credibility of content in real time. We had a great conversation about what credibility rea

I was luck enough to speak with Lucky Kannon, the engineering lead behind Zoho’s deliverability tools—including their custom MTA (Mail Transfer Agent), email validation, and inbox placement systems. Together, we pulled b

This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constan
Dr. Natasha Davis
Founder · Impact Branding Consulting
1 appearance on this show
Dela Quist
Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor · Alchemy Worx
1 appearance on this show
Dan Nottingham
AI Credibility Expert · Plan C
1 appearance on this show
Scott Cohen
Chief Medical Information Officer and Chief Performance Improvement Officer · Bassett Healthcare Network
1 appearance on this show
Dana Newell
Benton Newell Communications
1 appearance on this show
Peter Cholnoky
E-Hawk
1 appearance on this show
Joshua Harrell
WorldVia Travel Network
1 appearance on this show
Victor Julio Coupe
Kensho Media
1 appearance on this show
Matthew Vernhout
Email Industries
1 appearance on this show
Jack Wrigley
Omnivery
1 appearance on this show
Lucky Kannon
Zoho
1 appearance on this show
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Alexa Tips Archives - has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Alexa Tips Archives - is hosted by Hank Hoffmeier. The show is categorised under business (marketing) and has published 10 episodes.
Alexa Tips Archives - has published 10 episodes.
Alexa Tips Archives - regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Alexa Tips Archives - is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Alexa Tips Archives - hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Alexa Tips Archives - average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Alexa Tips Archives -'s guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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