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Hosted by Unknown Host · EN · 127 episodes
Established thought leaders with verified media credentials.
Welcome to "AI in Marketing Unpacked" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? "AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable. Join the conversation Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!
Unknown Host hosts AI in Marketing: Unpacked, a business show with 127 episodes published.
Count the tabs it takes to move one renewal. Management system, carrier portal, the other carrier portal, quoting platform, email, Teams, back to the CRM, then a spreadsheet. That is eight, and not one of them is the con
Your best people are losing most of the week to work they were never hired to do - and the fix isn't another tool. In this solo episode, Mike Allton opens with a confession: there was a stretch of his career when a guest
If your top reps are stuck training new hires instead of closing deals, this AI sales enablement playbook will help. Enterprise seller Vernon Ross joins Mike Allton to show how to scale your best performers' knowledge wi
Your revenue team doesn't have a tools problem. It has a process problem. Dan Knowlton, co-founder of UK-based Knowlton Marketing, joins Mike Allton for an honest, boots-on-the-ground conversation about what's actually w
If your revenue team is hitting a ceiling despite adding headcount and new tools, the problem isn't your people - it's your architecture. In this episode, Mike Allton sits down with Amanda Rubin, SVP of Revenue at Framep
Your prospects stopped Googling. They're asking ChatGPT which CRM to buy, asking Perplexity which marketing automation platform solves their problem, asking Gemini to compare your category - and AI is recommending your c
If you're a VP of Sales watching your revenue team paste customer data into ChatGPT, you don't have an adoption problem - you have a governance crisis. Your best people are uploading signed NDAs to Claude and feeding pip
Your sales team spends 70% of their time on admin work - not selling. Do the math: if your top AE makes $120K and only spends 30% of their time on revenue activities, you're paying $84,000 for data entry and CRM updates.
$1M in sales. $500K saved. Zero new headcount. Your sales team isn't ignoring dead leads because they're lazy - they're drowning in admin drag. While you're debating whether to hire two more SDRs, your competitors have s
If your revenue team takes three weeks to deliver a diagnostic report - and still misses the $21 million opportunity hiding in your pipeline - this episode reveals why manual analysis is costing you deals and how a RevOp
If your sales team is stuck at 25% conversion despite investing in AI tools, this episode reveals why most AI pilots fail - and the sales methodology audit every Revenue Leader should run first. Sales strategy expert Ale
Here's what's happening in your sales org right now. Your top rep just walked into a meeting with a six-figure prospect. And she's completely winging it - not because she's unprepared, but because she spent the last 45 m
Right now, while you're listening to this, one of your sales reps is pasting customer data into ChatGPT. Your marketing manager just uploaded strategic memos to Claude. And your IT department has no idea. Welcome to Shad
Your sales team is brilliant. But they're spending 70% of their week doing work a robot could do in 10 minutes. And you're paying them six figures to do it. Welcome to the "Year of Reckoning." Your board is demanding AI
Your revenue team is brilliant, but they are drowning. Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag"—non-revenue generating tasks like data entry, me
You've got seventeen AI tools scattered across your browser tabs right now, don't you? Yet somehow you're still manually doing the same repetitive tasks that drove you to purchase those licenses in the first place. Wheth
Here's the reality check nobody wants to hear - while 90% of marketers believe AI will fundamentally change their industry, 70% see it as an opportunity instead of a threat. That gap? It's the Hero Complex whispering in
You can’t build a scalable business on a broken operating system. Yet, that is exactly what most solopreneurs try to do. You journal, you meditate, and you "grind," but you keep hitting the same revenue ceilings and maki
How many times have you told yourself that podcast will only take an hour to record? Or that client proposal? Just thirty minutes, right? Here's the uncomfortable truth every solopreneur needs to face: you're lying to yo
Are you spending hours manually responding to social media comments while your potential customers slip away because they never clicked that bio link? What if every comment could instantly become a direct message with yo
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AI in Marketing: Unpacked is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 127 episodes.
AI in Marketing: Unpacked has published 127 episodes.
AI in Marketing: Unpacked regularly covers Business, Marketing, Technology. It sits in the Business category, with a marketing focus.
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Episodes of AI in Marketing: Unpacked average 34 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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