AI GTM Lab: Conversations

Each week, we sit down with GTM leaders, sales operators, founders, coaches and AI practitioners to explore how the best teams are adapting as the industry changes faster than ever. From AI sales tools and revenue workflows to coaching, leadership, buyer behaviour and team performance, each episode looks at what’s actually working behind the scenes of modern go-to-market teams. This isn’t about chasing every new tool or jumping on every trend. It’s about understanding how AI is reshaping sales, marketing, and customer growth and how high-performing teams are using it to work smarter, move faster, and execute with more consistency. Join our host Sandy for relaxed, honest conversations with people building, leading, and scaling at the front edge of GTM performance. No hype. No gimmicks. Just practical insight into the tools, systems, and thinking shaping the future of sales. Powered by Pitstop: Learn more about our AI revenue coaching platform helpi

AI GTM Lab: Conversations is a business podcast hosted by Pitstop, with 23 episodes on record and a Required Pod Score of 80.

Pitstop hosts AI GTM Lab: Conversations, a business show with 23 episodes published.

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  Episode #23

  #23 Jorge B Macías: The Role Of A GTM Engineer

  Aug 26, 202651 minS1

  Jorge B Macías is the founder of The GTM Engineering Company Joining us to talk all things GTM, Jorge discusses the true role of a GTM engineer, his transition from being an industrial engineer into the world of enterprise sales and GTM and the lessons he took from his previous career as well as the importance of company culture in a world of AI. Expect to learn: What a non traditional career path taught him about GTM that others miss Scaling the first Puerto Rican Y Combinator startup from zero to $3M ARR and the strategies that made that happen? The true meaning behind 'AI Native' and why it's just a buzzword The top things CRO's should be looking out for within their teams The best workflow Jorge is currently leaning on And much, much more. Follow Jorge on Linkedin here - https://www.linkedin.com/in/jorge-b-macias/

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  Episode #22

  #22 Jonathan Kvarfordt - Use AI To Coach Your Sales Team To Success

  Aug 12, 202647 minS1

  Jonathan Kvarfordt is an AI Coach & VP of Marketing at 1mind. Joining us to talk all things AI (obviously), Coach K talked us through the problems GTM teams he works with are facing at the moment as AI moves so fast, who the responsibility falls to when it comes to onboarding a new tool or system, why the data under AI is so essential and the importance of coaching for sales performance. Expect to learn: How to actually operationalise AI tools within GTM teams Where most GTM teams stall, and how to bring them back The skeletons AI is forcing revenue teams to confront as they implement new tools and systems Why teams who receive more coaching are so much more successful Why CRO's need to be more open to giving their sales leaders more help when it comes to coaching And much, much more. Follow Jonathan on Linkedin here - https://www.linkedin.com/in/jmkmba/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

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  Episode #75

  #75 Oren Greenberg - How AI Is Affecting B2B Marketing Strategy & Team Structure

  Jul 8, 202645 minS1

  Oren Greenberg is a GTM AI Advisor helping tech companies stay up to date with AI and continue to grow. AI is changing how companies are structured, built and staffed. This was what Oren came on to chat about, specifically through the lens of GTM and marketing. Oren's been at the forefront of AI since 2020, years before ChatGPT went fully mainstream, so has a unique insight into how this all started and where it's going. Expect to learn: The meaning behind 'Revenue used to scale with headcount. Now it scales with systems.’ How to keep up with the speed at which AI tools are moving How the traditional B2B marketing playbook has changed with AI tools and what you can do to keep up Why staffing is changing so much and how you can ensure you're staying ahead The imporatance of continuous coaching and upskilling for your team And much, much more. Follow Oren on Linkedin here - https://www.linkedin.com/in/orengreenberg/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

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  Episode #74

  #74 Laura White - Using AI To Build A Personal Brand On Linkedin

  Jul 1, 202646 minS1

  Laura White is the Head of GTM at Happystack and GTM strategist & founder at GoToGirl. Laura was one of our speakers at our Practical AI for GTM event in Dublin last month, in which she delivered a talk all about using AI for building a personal brand on Linkedin, what you should do and more importantly, what you shouldn't do! With that in mind, we had to get her on the podcast for a longer conversation about how to optimise the tools available to become successful on Linkedin, Expect to learn: Where AI tools should sit in the creative process Why using it to ideate rather than actually create is the best route to market The power of authenticity on Linkedin and how to harness that Why you should NEVER use AI tools to comment and interact on Linkedin How to overcome imposter syndrome and actually start posting And much, much more. Follow Laura on Linkedin here - https://www.linkedin.com/in/laurawhite-happystack/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

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  Episode #73

  #73 Mark Walker - How To Build An AI Native GTM System

  Jun 24, 202647 minS1

  Mark Walker is a 3x CRO and the co founder of AI GTM Studio & Inklined. Coming on to talk all things GTM systems and how AI is ingrained into them in a sustainable, productive way, Mark gave us some insight into the work he does when he advises companies on how to improve their AI stack of tools and why sometimes it's all about what's beneath it when it comes to building a successful one. Expect to learn: Why having a solid foundation and a good lake of data is important before implementing AI tools into your GTM team The importance of finding the use case for the tool before using the tool How to get out of being stuck in tool experimentation and into it being part of your daily workflow When to know if your organisation is ready for AI The difference between automation and AI tools And much, much more. Follow Mark on Linkedin here - https://www.linkedin.com/in/jfdimark/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

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