
<p>[00:00] - Intro & Origins</p><p>[02:00] - Culture as the Cornerstone</p><p>[08:30] - The Micromanagement Myth</p><p>[11:30] - Roleplays, Reps, and Staying Sharp</p><p>[14:00] - Cold Calling Still Wins</p><p>[17:30]...


technology
Hosted by HockeyStack · technology · EN
Hosted by Emir Atli, Co-founder & CRO of HockeyStack, AI for GTM brings you behind the scenes with the CMOs, CROs, and GTM leaders reshaping how revenue teams operate. Whether you're just starting to explore AI or looking for ways to embed it more deeply into your org, each episode breaks down real-world use cases—from campaign strategy and tech stacks to sales workflows and brand-building—so you can learn what’s working, what’s not, and how to stay ahead.
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Contact path
Verified email
Booking probability
17%
Guest openness
Selective
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Signup to Generate a PitchHosted by Emir Atli, Co-founder & CRO of HockeyStack, AI for GTM brings you behind the scenes with the CMOs, CROs, and GTM leaders reshaping how revenue teams operate.
AI for GTM is hosted by HockeyStack. The show has published 6 episodes to date.
Recent episodes include "Building an Outbound Team in 2025 with Alex Choi: Culture, Leadership and Automation" (4 August 2025, 29 minutes), "Customer Zero: The Story Behind Grammarly’s Boldest AI Marketing Experiment" (2 July 2025, 24 minutes), and "Validate Quietly, Build in Public: Behind the Scenes of HockeyStack’s Shift into AI for GTM" (25 June 2025, 28 minutes).
AI for GTM publishes roughly weekly, with episodes averaging 32 minutes across 6 episodes.
Booking probability for AI for GTM is 17%, and the host is rated Selective on guests. AI for GTM requires a Pod Score of 80 or higher. AI for GTM's contact route on record: verified email.
The strongest fits for AI for GTM are Marketing, Advertising & PR and IT Services & Software Development. AI for GTM has a technology audience.
HockeyStack hosts AI for GTM, a technology podcast with 6 episodes published.
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<p>[00:00] - Intro & Origins</p><p>[02:00] - Culture as the Cornerstone</p><p>[08:30] - The Micromanagement Myth</p><p>[11:30] - Roleplays, Reps, and Staying Sharp</p><p>[14:00] - Cold Calling Still Wins</p><p>[17:30]...

<p>In this episode of AI for Go-To-Market, Emir Atli sits down with Emily Sandison, who leads demand generation at Grammarly. From PLG signal chaos to humanizing AI content, Emily offers a rare window into how a scaled...

Episode #4
<p>In this episode of AI for GTM, HockeyStack's CRO Emir Atli joins us to unpack the company’s shift from a marketing attribution tool to an AI platform for go-to-market teams. </p><p>Emir shares why they’re betting on...

<p>In this episode of AI for Go-To-Market, Emir Atli chats with Tito Bohrt, founder and CEO of AltiSales, to unpack why AI SDRs are underperforming—not because of technological limits, but because buyer psychology...

<p>In this episode, PandaDoc President Keith Rabkin shares how his team is rethinking sales productivity with AI—not by adding more tools, but by unlocking insights from what they already have. He and Emir Atli dive...

<p>In this kickoff episode of AI for Go-To-Market, host Emir Atli sits down with Nathan Latka—founder, podcast host, and interviewer of over 3,700 startup founders—to explore how AI is transforming GTM. They reflect on...
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