
Episode #77
Why AI Is Changing the Future of PR Agencies
In this episode of the Agency Side Podcast, host Justin Levinson sits down with Greg Matusky to discuss his journey from business writer to leading a top PR agency, and how technology has shaped the communications industry. Greg shares his perspective on how AI is transforming PR and communications, from improving the way teams work to helping young professionals prepare, build confidence, and take on bigger roles. The conversation explores the importance of embracing new technology, empowering agency teams, and finding the right balance between human expertise and AI as the industry continues to evolve. Tune in for an insightful conversation on PR, AI, agency leadership, team empowerment, technology adoption, and the future of human-AI collaboration in communications. ️

