Agency Principals

Conversations on building and realising agency value. The Agency Principals Podcast is for independent agency founders who want honest conversations about the long game — from early ambition through growth ceilings, valuation, and the question every founder eventually faces: what do I actually want the future to look like? Hosted by Simon Morgan and Doug Baxter of Agency Futures, each episode brings in founders, buyers, and investors who've been through it.

Agency Principals is a business podcast hosted by Unknown Host, with 9 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Agency Principals, a business show with 9 episodes published.

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  Episode #7

  Agency Principals Podcast | Ep08 | Build an Agency AI OS

  Aug 13, 202622 minS1

  In this episode, Simon talks to Stanley Henry, CEO of Auckland based organic social agency: The Attention Seeker. Stan shares how his agency leverages AI, through Kevan a Context Brain built around his specific agency knowledge and skills. Through Kevan attn:Seeker automatesand optimizes agency operations, pricing, and client management, transforming the way that an indie of 18 staff can compete with larger players. key topics Kevan as an omnipotent agency AI system The evolution of Stanley Henry's agency and its scale The role of AI in automating agency admin and creative processes Building a client lifecycle workflow powered by AI Using AI to develop pricing models and client satisfaction metrics The importance of a focused niche in AI adoption for agencies The early days of AI adoption and the importance of experimentation How small agencies can leverage AI for competitive advantage Chapters 00:00 Introduction to Stanley Henry and Kevan 01:03 Who is Kevan and how it started 02:02 About the Attention Seeker agency 03:19 The impact of ChatGPT and AI on agency work 04:29 Rebuilding the website with AI in one day 05:15 Transforming agency operations with Kevan 06:06 AI in creative development versus administration 08:05 Agency workflow with Kevan 10:00 Automating client onboarding and project management 12:19 Building a pricing engine with AI 14:07 Using AI to measure client health and satisfaction 15:54 Lessons learned and blind alleys in AI projects 16:55 Valuing Kevan as an asset in agency M&A 20:29 Is it too late for agencies to leverage AI? 21:26 Final thoughts and where to find Stanley

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  Episode #7

  Agency Principals Podcast | Ep08 | Build an Agency AI OS

  Aug 13, 202622 minS1

  <p>In this episode, Simon talks to Stanley Henry, CEO of Auckland based organic social agency: The Attention Seeker. Stan shares how his agency leverages AI, through Kevan a Context Brain built around his specific agency knowledge and skills. Through Kevan attn:Seeker automatesand optimizes agency operations, pricing, and client management, transforming the way that an indie of 18 staff can compete with larger players.</p><p></p><p><b>key topics</b><br />Kevan as an omnipotent agency AI system<br />The evolution of Stanley Henry's agency and its scale<br />The role of AI in automating agency admin and...

  ListenShow Notes
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  Agency Principals

  Agency Principals Podcast | Ep07 | Candid Platform : Why We Stopped Buying Agencies for Scale

  Jul 27, 202621 min

  Buying agencies for scale used to be the whole model. Ruud Wanck of Candid Platform says that model is finished. Doug Baxter sits down with Ruud, whose Amsterdam group has grown by acquisition across the Netherlands, Belgium and the UK, to ask what he is actually buying now, what he will no longer pay for, and what the first few months feel like for a founder who has just gained a boss. CHAPTERS 00:00 Cold open 00:27 Why this episode is different 01:41 Candid has come full circle 02:48 What AI is good at, and what it is not 05:09 Three years of building it, and open 06:22 Levelling the playing field, and the abundance of time 07:55 Why buying for scale is done 09:22 Does it change the mechanics of the business model 11:16 What Candid looks for in an agency 12:07 The services and the geographies 12:58 The first 90 to 120 days after a deal 15:20 When the cultural fit is not there 16:22 Scepticism about AI, and overselling 17:24 To every independent agency owner 18:41 Where this leaves the industry ABOUT AGENCY PRINCIPALS Conversations with the people building, buying and selling marketing services agencies. Hosted by Doug Baxter and Simon Morgan of Agency Futures. Listen on Spotify: https://open.spotify.coxgO Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/agency-principals/id1892206226 Every episode: https://agencyfutures.com/p ABOUT AGENCY FUTURES We are a boutique global M&A advisory for marketing services agencies, working buy-side and sell-side from Barcelona, Los Angeles and Sydney. We help owneand exit on the best possible terms. Is your business match fit? Take the exit :// agencyfutures.com/exit-readiness More on how we work: https://agencyfutures.com #AgencyMA #AgencyOwners #MarketingAgency #AgencyGrowth #AIinMarketing #MergersAndAcquisitions

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  Agency Principals

  Agency Principals Podcast | Ep07 | Candid Platform : Why We Stopped Buying Agencies for Scale

  Jul 27, 202621 minS0

  <p>Buying agencies for scale used to be the whole model. Ruud Wanck of Candid Platform says that model is finished.</p><p>Doug Baxter sits down with Ruud, whose Amsterdam group has grown by acquisition across the Netherlands, Belgium and the UK, to ask what he is actually buying now, what he will no longer pay for, and what the first few months feel like for a founder who has just gained a boss.</p><p></p><p><b>CHAPTERS</b></p><p>00:00 Cold open</p><p>00:27 Why this episode is different</p><p>01:41 Candid has come full circle<...

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  Agency Principals

  Selling Your Agency Explained | Exit Playbook | Episode 1

  Jun 17, 202629 minS0

  <p>Unlock the secrets to selling your agency with our Exit Playbook! 🚀 In this episode, we dive deep into the essential questions every agency owner must consider before selling.<br /><br />Key takeaways:<br /><br />* Understand the motivations behind selling your agency.<br />* Explore the importance of being "match fit" for potential buyers.<br />* Learn how to prepare your agency for a successful sale.<br />* Discover the common pitfalls to avoid during the selling process.<br /><br />Timestamps:<br />00:00 Introduction<br />02:16 What is the Exit Playbook?<br />02:54 Should you sell your agency?<br />03:20 Founder burnout and motivations<br />04:13 The role of...

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