business
business · EN · 21 episodes
The Playbook is the podcast for agency owners who are done winging it.Every week, host Bart Mroz sits down with operators, founders, and growth experts to talk about what actually moves the needle — client acquisition, business development, and building an agency that scales without burning you out.Bart knows the game firsthand. He spent 13 years building SUMO Heavy Industries from scratch before it was acquired in 2023 and now works as a fractional growth partner for agencies doing $1M–$10M. He's made the mistakes, figured out what works, and brings co-hosts and guests who have, too.
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
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Signup to Generate a PitchThe Playbook is the podcast for agency owners who are done winging it. Every week, host Bart Mroz sits down with operators, founders, and growth experts to talk about what actually moves the needle, client acquisition, business development, and building an agency that scales without burning you out. Bart knows the game firsthand.
Recent episodes include "Agencies Still Charge by the Week for Work That Now Takes an Afternoon w/ John Suder & Bart Mroz" (15 October 2026, 14 minutes), "The Website Is No Longer the Front Door w/ John Suder & Bart Mroz" (24 September 2026, 13 minutes), and "The Pilot Era Is Over. Most Agencies Have Not Noticed w/ John Suder & Bart Mroz" (17 September 2026, 16 minutes).
The Playbook Podcast from Agency Focus publishes roughly weekly, with episodes averaging 19 minutes across 21 episodes.
Booking probability for The Playbook Podcast from Agency Focus is 30%, and the host is rated Selective on guests. The Playbook Podcast from Agency Focus requires a Pod Score of 80 or higher. The Playbook Podcast from Agency Focus's contact route on record: verified email.
The strongest fits for The Playbook Podcast from Agency Focus are Marketing, Advertising & PR. The Playbook Podcast from Agency Focus has a business audience.
The Playbook Podcast from Agency Focus is a business show with 21 episodes published.
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Episode #21
John Suder and Bart Mroz discuss why agency pricing is getting exposed as AI makes research and production faster, while judgment and client-specific decision-making remain valuable. The episode focuses on how agencies...
Episode #18
Your agency website still matters, but it may no longer be the first place a prospect meets you. In this episode, John Suder and Bart Mroz break down how AI tools are changing agency discovery, why public proof now...
Episode #17
John Suder and Bart Mroz discuss why the old “run an AI pilot” pitch is losing power and what agencies should do instead. The conversation focuses on the gap between successful demos and real production systems...
Episode #16
Bart talks with Nathan Klug about why most agencies and service businesses do not have a lead problem—they have a follow-up problem. Nathan explains how dormant contact lists, if managed and reactivated properly, can...
Episode #15
John Suder and Bart Mroz unpack a core mistake founder-led agencies make: assuming great work will market itself. They argue that quality is only the price of entry and that sustainable growth comes from deliberately...
Episode #14
John Suder and Bart Mroz break down why so many agency problems that look like onboarding issues are actually RevOps issues. The episode matters because it reframes missed handoffs, client confusion, and messy tool...
Episode #13
Most agency owners are not losing deals at the end—they are losing them months or years before the buying cycle even starts. John Suder and Bart Mroz break down why "staying in touch" is usually just harvesting and what...
Episode #12
In this conversation, Bart Mroz and Jason Rosenbaum (RGRO Solutions/Safe Landing Capital) unpack a timely question for agencies and service businesses: are you growing in a way that actually creates value, or are you...
Episode #11
In this episode, John Suder and Bart Mroz break down a smarter way for agencies to find sales opportunities using one of the most honest signals available: job postings. They explain why job postings are more useful...
Episode #10
Discover why traditional ABM often falls short for founder-led agencies and how a shift in strategy and tools can unlock deeper client relationships and more efficient growth. This episode explores a revolutionary...
Episode #9
Why QBRs Fail Agencies (and What to Do Instead): Build a Team Listening System John Suder and co-host Bart Mroz argue that the traditional quarterly business review (QBR) is “a confession” that an agency hasn’t been...
Episode #8
John Suder and co-host Bart Mroz argue that asking “Which jobs will AI take?” is the wrong question because task-based “exposure to AI” models fail to predict real outcomes. Citing Benedict Evans, they note that despite...
Episode #7
John Suder and Bart Mroz challenge agency owners to audit their client roster by writing, in one sentence with a number, the measurable outcome each client is paying for; if it takes a paragraph, the agency is selling...
Episode #6
<p>John Suder and co-host Bart Mroz discuss why agencies are calling the market “challenging,” arguing it’s more than a temporary downturn: structural shifts are reshaping the agency business. They explain how the past...
Episode #5
<p>John Suder and Bart Mroz of Agency Focus discuss why flat or slow-growing agencies often misdiagnose their problem as “needing more clients,” then outline Bart’s framework of three leaky revenue buckets: new money...
Episode #4
<p>At the Agency Hackers Conference in Miami, Bart Mroz interviews Steve Guberman of Agency Outsight about the agency landscape heading into 2026.</p> <p>Steve says Q1 showed renewed contract activity and more normal...
Episode #3
<p>At a Bureau event in Austin, Bart Mroz (Agency Focus) interviews Carl Smith (The Bureau) about where the agency industry is headed in 2026. <br></p> <p>Carl argues agencies are stuck chasing past “easy mode” and have...
Episode #2
<p>Marty Ringlein, CEO and co-founder of Agree.com and a longtime designer/engineer and agency owner, discusses his agency, which launched in 2005–06 and was acquired by Twitter in 2012 to help Twitter go mobile-first...
Episode #1
<p>Agency Focus is the podcast for agency owners who are done winging it.</p> <p>Every week, host Bart Mroz sits down with operators, founders, and growth experts to talk about what actually moves the needle — client...
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