Hosted by Katie Cash and Judy Sparks · 🇺🇸 US · EN · 100 episodes
Established thought leaders with verified media credentials.
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
Katie Cash and Judy Sparks hosts AEC Marketing for Principals, a business show with 100 episodes published.
AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped lead that change from the inside. Katie Cash talks with Justin abo
The old AEC marketing playbook is no longer enough, and as the AEC truth teller, Judy Sparks is here to say what the industry has been too polite to admit out loud… the way you’ve always done it is quietly costing you wo
Podcasting may be the most underutilized business development tool in the AEC industry right now. Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe podcast marketing deserv
Good leadership in architecture has never been just about knowing how to design a building. Tory Winn, Principal and Co-Managing Director of Gensler's Atlanta office, has thought a lot about what it actually takes to lea
Great engineering firms do not scale on talent alone. They scale on repeatable systems and a culture of accountability. Suzie Engel, PE, President and Owner of Motz Engineering, shares how she transformed her firm by bui
Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth. Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfi
What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it? Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Eri
What does it really take to get a major urban infrastructure project funded, approved, and built? Jack Cebe, President & CEO of The Stitch at the Atlanta Downtown Improvement District, shares how his team is working to t
The future of the AEC industry is being shaped long before professionals step onto a jobsite, and it starts in the classroom. Dr. Georg Reichard shares how Georgia Tech’s School of Building Construction is reimagining co
The future of commercial real estate is being shaped by a more intentional, client-first approach that prioritizes alignment, transparency, and long-term value across every decision. As market conditions shift and expect
What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm? Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop e
Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms. Katie Cash sits down with Jason Kruger, Partner at Citrin Cooperman , to explore how AEC leaders can
Knowledge has become one of the most valuable assets in the AEC industry. Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered project data and expe
Winning more of the right work starts long before the RFP. It starts with pipeline discipline, proactive positioning, and breaking down silos. Marketer turned business developer Lee Jarboe, FSMPS, CPSM of JE Dunn Constru
Great firms aren’t just built on great design; they thrive through smart operations, strong culture, and client-focused strategy. Natalia Castro, COO of Saltz Michelson Architects, shares her unconventional path from cri
People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool. Leslie Blaize, freelance content strategist and case study expert at Blaize Communications, joins host Katie Cas
Trust is no longer earned at the table; it’s built far before the meeting begins. Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and strategically human
How do you build trust, attract top talent, and finally make your marketing hit home? This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background surprisingly led him into
Want to make a real impact in your AEC business? Today, Katie chats with Carrie Gonzalez, Director of Marketing at SSOE Group, about her journey from intern to key leader in growing the 1,500-person firm. She talks about
It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives. Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about h
Tom Schwab
Entrepreneur, Author, Podcast Interview Marketing Pioneer · Inbound Movement
1 appearance on this show
Katie Robinson
Vice Chair of Almanac Editorial Board · Vindico Medical Education
1 appearance on this show
Jason Kruger
founder and president · Signature Analytics
1 appearance on this show
Chris Parsons
Children's Book Author · Knowledge Architecture
1 appearance on this show
Emily Cannon
Brasfield & Gorrie
1 appearance on this show
Jack Cebe
The Stitch
1 appearance on this show
Lee Jarboe
JE Dunn Construction
1 appearance on this show
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AEC Marketing for Principals is hosted by Katie Cash and Judy Sparks. The show is categorised under business (marketing) and has published 100 episodes.
AEC Marketing for Principals has published 100 episodes.
AEC Marketing for Principals regularly covers business, marketing, government. It sits in the business category, with a marketing focus.
AEC Marketing for Principals is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
AEC Marketing for Principals hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of AEC Marketing for Principals average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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