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Advisors Off Script

Hosted by Shelby Nicholl · business · EN-US

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About this Podcast:

Advisors Off Script is the podcast where financial advisors step away from the polished talking points and get real about what it takes to build, break away, and boldly grow. These are stories from the independent front lines. Every advisor has a choice: follow the script laid out by the industry—or write your own. Formerly known as Kick It Open , the show is hosted by Shelby Nicholl, founder of Muriel Consulting and known as the “RIA Whisperer.” She brings candid conversations, insider insights, and practical strategies that help advisors move from uncertainty to clarity and from frustration to freedom. Because this isn’t just a podcast—it’s your playbook for building boldly and living off script. Get ready for amazing guests, including advisors who have tread the journey before, leaders from the firms serving independent advisors and partners who help advisors create thriving practices. Here at Muriel Consulting,

Pitch Analysis

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Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Advisors Off Script

What is Advisors Off Script about?

Advisors Off Script is the podcast where financial advisors step away from the polished talking points and get real about what it takes to build, break away, and boldly grow. These are stories from the independent front lines. Every advisor has a choice: follow the script laid out by the industry, or write your own.

Who hosts Advisors Off Script?

Advisors Off Script is hosted by Shelby Nicholl. The show has published 51 episodes to date.

What has Advisors Off Script covered recently?

Recent episodes include "Advisor Communication Skills: Connection Before Content | John Gatewood" (8 October 2026, 47 minutes), "Living in the "And": Running a Growing RIA Consulting Firm Through a Family Health Crisis | Shelby Nicholl's 50th Episode" (24 September 2026, 50 minutes), and "Introducing The Vested Network: Fixing Wealth Management Hiring with Co-Founders Jill Barnett, Claire Vitale & Shelby Nicholl" (1 July 2026, 49 minutes).

How often does Advisors Off Script publish?

Advisors Off Script publishes roughly every two weeks, with episodes averaging 43 minutes across 51 episodes.

How hard is it to get booked on Advisors Off Script?

Booking probability for Advisors Off Script is 32%, and the host is rated Selective on guests. Advisors Off Script requires a Pod Score of 80 or higher. Advisors Off Script's contact route on record: verified email.

Who should pitch Advisors Off Script?

The strongest fits for Advisors Off Script are Investment Banking & Trading. Advisors Off Script has a business audience.

About the host

Shelby Nicholl hosts Advisors Off Script, a business podcast with 51 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #20

    Advisor Communication Skills: Connection Before Content | John Gatewood

    Oct 8, 202647 minS3

    Most advisor training teaches knowledge. Very little teaches the skill that keeps clients: communication. Shelby Nicholl talks with John Gatewood, founder of Gatewood Financial and author of The Listening Advisor, about...

  • Episode #19

    Living in the "And": Running a Growing RIA Consulting Firm Through a Family Health Crisis | Shelby Nicholl's 50th Episode

    Sep 24, 202650 min

    Fifty episodes in, Shelby Nicholl finally takes a seat on the other side of the mic. For this milestone episode, Libby Greiwe — a past guest, trusted colleague, and one of the sharpest minds in advisor operations —...

  • Episode #18

    Introducing The Vested Network: Fixing Wealth Management Hiring with Co-Founders Jill Barnett, Claire Vitale & Shelby Nicholl

    Jul 1, 202649 minS3

    <p>In this special episode, Shelby steps out from behind the interviewer's chair to talk about a company she just launched. The Vested Network is the first wealth management-specific talent marketplace, built to solve a...

  • Episode #18

    Introducing The Vested Network: Fixing Wealth Management Hiring with Co-Founders Jill Barnett, Claire Vitale & Shelby Nicholl

    Jul 1, 202649 minS3

    In this special episode, Shelby steps out from behind the interviewer's chair to talk about a company she just launched. The Vested Network is the first wealth management-specific talent marketplace, built to solve a...

  • Episode #17

    The Problem Solver Mindset: How James Bogart Grew Bogart Wealth to Nearly $4B AUM

    Jun 11, 202648 minS3

    <p>James Bogart launched Bogart Wealth from his basement — folding tables, a garage postage station, and clients signing paperwork at the dining room table. Six years later, the firm is approaching $4 billion in AUM...

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  • Episode #16

    AI, Risk Surface, and the Fragmented Advisory Firm — A WealthTech Reality Check with Adrian Johnstone

    May 28, 202645 minS3

    <p>Most advisors are thinking about what a new AI tool can do for them. Fewer are thinking about what it does to them.</p><p>In this episode, Shelby sits down with Adrian Johnstone, co-founder and CEO of PractiFi, for a...

  • Episode #15

    The Power of Niching: How to Build a Resonant Financial Advisor Brand with Natalie Hales

    May 14, 202642 minS3

    <p>In this conversation, Shelby Nicholl and Natalie Hales explore the intricacies of branding within the financial services sector. Natalie shares her personal journey into the industry, emphasizing the importance of...

  • Episode #14

    What Your RIA Contract Is Actually Saying — And How to Protect Yourself with Attorney Andrew Shedlock

    Apr 30, 202646 minS3

    <p>Feeling trapped by your employment agreement? Attorney Andrew Shedlock joins Shelby to unpack the legal clauses that are reshaping advisor transitions — and what you can do about them before it's too late.</p><p>In...

  • Episode #13

    Tripled to $2 MM Top-Line in 5 Years – Growing in a Rural Market | Matt Bragg & Kellie Schleicher

    Apr 16, 202643 minS3

    <p>Matt Bragg has been a financial advisor for over 30 years. He grew up watching farm families lose everything because no one talked about money. That experience never left him — and it shaped every decision he has...

  • Episode #12

    The Value Stack Framework Top RIAs Won't Stop Using | Steve Lockshin

    Apr 3, 202644 minS3

    <p>Steve Lockshin has been doing things differently since before "going independent" was a trend. He founded his first RIA in the 1990s, co-founded Advice Period, and is now chairman of Vanilla — an AI-powered estate...

  • Episode #11

    Give It Away to Grow: How to Build a $4B Practice on Abundance | Nathan Bennett

    Mar 20, 202638 minS3

    <p>What if the fastest path to a $3M or $5M practice was giving business away instead of hoarding it? Most advisors are wired for scarcity — protecting every client, every lead, every dollar. But Nathan Bennett...

  • Episode #10

    Women, Wealth & Organic Growth: A Blueprint for Advisors Who Want to Win the Next Decade | Shannon Spotswood

    Mar 6, 202649 minS3

    <p>By 2030, women will control over $30 trillion in investable assets — and yet 70% of women change their financial advisor in their moment of greatest need. That stat hasn't moved in 20 years. So what does it cost your...

  • Episode #9

    Are You a “Boring” Advisor? How Jesse Hurst Uses Pop Culture to Make Finance Memorable

    Feb 20, 202628 minS3

    <p>Do your clients ever glaze over when you explain markets, risk, or retirement?</p><p>In this episode of <b>Advisors Off Script</b>, Shelby Nicholl sits down with <b>Jesse Hurst, CFP®</b>, CEO of <b>Impel Wealth...

  • Episode #8

    Overcoming Fear and Leading with Purpose with Derrick Kinney

    Feb 6, 202640 minS3

    <p>Are you wondering if you have what it takes to be an entrepreneur? To leave your firm and forge your own path?</p><p>In this episode, Shelby talks with Derrick Kinney—America's Financial Educator, author of Good...

  • Episode #7

    Considering an Exit? Max Your Value First with Scott DiGiammarino

    Jan 23, 202644 minS3

    <p>Considering an exit isn’t about timing retirement—it’s about maximizing the value of what you’ve built before the window shifts.</p><p>In this episode of <b>Advisors Off Script</b>, Shelby Nicholl talks with <b>Scott...

  • Episode #6

    The Client Mindset at Transition: It’s More Important than the Paperwork with Libby Greiwe

    Jan 9, 202643 minS3

    <p>What are your clients really feeling during a transition—and how can advisors reduce stress while strengthening trust?</p><p>In this episode of Advisors Off Script, Shelby Nicholl is joined by Libby Greiwe, founder...

  • Episode #5

    Building With Purpose: Culture, Calling, and Family Office Planning in Middle America with Vaughan Scott

    Dec 5, 202536 minS0

    <p>💥 What if you could build a thriving culture—without tipping into cultish?<br/> 💥 What if family office-level planning wasn’t just for the ultra-wealthy—but for builders and business owners in your own...

  • Episode #4

    Build the Right ‘Whos,’ Scale the Right Way: Lessons from a $500 Million Advisor with Colleen Bowler

    Nov 22, 202542 minS3

    <p>At one point, <b>Colleen Bowler</b> was doing it all — leading client relationships, growing her firm, and keeping every plate spinning. Then she found her "whos" and built the firm to over $500 million in AUM. Then...

  • Episode #3

    From Edward Jones to $2 Billion: How Cedarwood is Proving What's Possible in Independence with Dylan Ripley and Todd Vincent

    Nov 7, 202534 minS3

    <p>You may have seen the headlines: the largest advisor group to ever exit Edward Jones — nine advisors, nearly $1 billion in AUM, and a bold move to independence.</p><p>This group embodies something we see again and...

  • Episode #2

    Brand First: The 3 C’s That Make Breakaway Advisors Look Credible on Day One with Kevin Nichols

    Oct 24, 202547 minS3

    <p>A smooth breakaway is rarely decided by your custodian or tech stack. It’s decided by whether your brand looks <b>credible</b> the moment clients start Googling you.</p><p>In this episode, Shelby Nicholl sits down...

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