business
Hosted by ASI · business · EN · 500 episodes
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
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Contact path
Verified email
Booking probability
38%
Guest openness
Selective
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Signup to Generate a PitchThe Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM).
Advertising Specialty Institute is hosted by ASI. The show has published 500 episodes to date.
Recent episodes include "Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures and What’s Next" (22 October 2026, 26 minutes), "Convergence Corner: Rodney Double's Career in Promo Started With a Trial By Fire" (16 October 2026, 15 minutes), and "Promo Insiders: Crafting a Tequila Powerhouse with Juan Jose Sánchez" (15 October 2026, 9 minutes).
Advertising Specialty Institute publishes roughly weekly, with episodes averaging 27 minutes across 500 episodes.
Booking probability for Advertising Specialty Institute is 38%, and the host is rated Selective on guests. Advertising Specialty Institute requires a Pod Score of 80 or higher. Advertising Specialty Institute's contact route on record: verified email.
The strongest fits for Advertising Specialty Institute are Marketing, Advertising & PR. Advertising Specialty Institute has a business audience.
ASI hosts Advertising Specialty Institute, a business show with 500 episodes published.
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Advertising Specialty Institute
Counselor’s editors share their top takeaways from the Q3 sales report, including the industry’s uneven sales growth, mounting shipping delays and how distributors are trying to meet increasing customer demands.
Advertising Specialty Institute
The branded merchandise manager for The Imagine Group began in promo with a difficult order, but things have gotten easier.
Advertising Specialty Institute
The chairman of Clase Azul México, and a keynote speaker at the 2026 ASI Power Summit, shares highlights of his professional journey, from financial services in corporate America to building a premium spirits brand from...
Advertising Specialty Institute
Dana Schumacher of Quality Resource Group shares her insights on the differences between selling commercial print and promotional products – and how to succeed at both.
Advertising Specialty Institute
In a special, in-person episode, the hosts sit down with Mike Smith of Aclymate to talk about sustainability in the print and promo industries.
Advertising Specialty Institute
Dr. Kelly, a returning speaker to this year’s ASI Power Summit, reflects on important data ahead of the midterms, ongoing geopolitical uncertainty and what the current reality means for consumer spending in late 2026.
Advertising Specialty Institute
Experts in international business and economics explain the phenomenon of de-dollarization and what it could mean for promo businesses.
Advertising Specialty Institute
Ahead of the ASI Power Summit, the CEO of Multiplai pulls back the curtain on agentic AI and discusses how it’s changing sales, operations, marketing and other business functions.
Advertising Specialty Institute
The owner of Signarama and Fully Promoted in Sugar Land, TX, details how distributors can create fully immersive and engaging brand identities.
Advertising Specialty Institute
Louisa Nicola, a neurophysiologist who works with business executives and elite athletes to tap into the power of their brains, gives us a sneak peek into her research and expertise ahead of her keynote presentation at...
Advertising Specialty Institute
Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining an impactful personal touch.
Advertising Specialty Institute
The new CEO (who’s also new to promo) joined Michele Bell, ASI’s senior vice president of Editorial, Education & Global Alliances, to discuss opportunities he plans to pursue at the Counselor Top 40 supplier and what...
Advertising Specialty Institute
It’s hard to believe it, but the holidays are already right around the corner. Now’s the time to make sure you know how to deliver memorable and successful gifts and incentives for your clients’ end-of-year needs. But...
Advertising Specialty Institute
With PRINTING United Expo around the corner, Cassie Green and Theresa Hegel discuss the value of attending trade shows and conferences in the digital age.
Advertising Specialty Institute
The account executive from MadeToOrder walks through a custom order that required a bit of imagination.
Advertising Specialty Institute
In honor of FEMA’s National Preparedness Month, Counselor Digital News Editor Tara Lerman sits down with experts across the emergency response and logistics industries to find out how promo companies can prepare and...
Advertising Specialty Institute
Ian Bentley, who founded the leather goods brand with his wife Brittany in 2014, is on a mission to empower women in Ethiopia through sustainable job opportunities – all while creating a lasting premium product.
Advertising Specialty Institute
Counselor Editor-in-Chief C.J. Mittica and ASI Research Director Nate Kucsma
Advertising Specialty Institute
Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the differences between the U.S. and European print and promo industries.
Advertising Specialty Institute
The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.
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