Oct 15, 202634 minS1
<p>Recorded live at Radiocentre’s Tuning In conference in London, this episode of Advertising Amplified explores the state of marketing effectiveness today, what really drives growth and how audio can help deliver...
business
Advertising Amplified
Hosted by Radiocentre · business · EN
About this Podcast:
Want to boost the impact of your marketing campaigns? The “Advertising Amplified” podcast series from Radiocentre in the UK is your essential guide to using radio and audio advertising to do just that.Join host Omar Oakes across the six-part series as we explore the power of audio. You’ll hear insightful discussions with industry experts, covering topics like the evolving UK audio landscape, the role of emotion and music in campaigns, and the growing influence of AI on both creative execution and strategic media planning.Discover how radio’s extensive reach and proven effectiveness can help you speak directly to your audience and amplify the impact of your advertising.About Radiocentre Radiocentre is the industry body for commercial radio in the UK. We work on behalf of more than 50 stakeholders who represent over 90 per cent of commercial radio in terms of listening and revenue. Our remit also encompasses all kinds of broadcaster-owned and operated audio, including podcasts and o
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Contact path
Verified email
Booking probability
27%
Guest openness
Selective
80/100
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What is Advertising Amplified about?
Want to boost the impact of your marketing campaigns? The “Advertising Amplified” podcast series from Radiocentre in the UK is your essential guide to using radio and audio advertising to do just that. Join host Omar Oakes across the six-part series as we explore the power of audio.
Who hosts Advertising Amplified?
Advertising Amplified is hosted by Radiocentre. The show has published 6 episodes to date.
What has Advertising Amplified covered recently?
Recent episodes include "Growth Amplified: Can advertising get its effectiveness back?" (15 October 2026, 34 minutes), "The Performance Multiplier: How radio amplifies performance marketing" (10 March 2026, 35 minutes), and "Strike a chord: the power of music in advertising" (7 January 2026, 31 minutes).
How often does Advertising Amplified publish?
Advertising Amplified publishes roughly every few months, with episodes averaging 32 minutes across 6 episodes.
How hard is it to get booked on Advertising Amplified?
Booking probability for Advertising Amplified is 27%, and the host is rated Selective on guests. Advertising Amplified requires a Pod Score of 80 or higher. Advertising Amplified's contact route on record: verified email.
Who should pitch Advertising Amplified?
The strongest fits for Advertising Amplified are Marketing, Advertising & PR. Advertising Amplified has a business audience.
About the host
Radiocentre hosts Advertising Amplified, a business podcast with 6 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Mar 10, 202635 minS1
<p>This episode of Advertising Amplified explores why radio is often overlooked in performance marketing and how it can help brands break through performance plateaus.</p><p>Host Omar Oakes is joined by Radiocentre’s...
- Jan 7, 202631 minS1
<p>In this episode of Advertising Amplified, we explore the powerful yet often misunderstood role of music in advertising. Industry experts Al Young, Chief Creative Officer at St. Luke's, and Dan McGrath, Creative...
- Nov 4, 202536 minS1
<p>In this episode of 'Advertising Amplified,' we look at the evolving role of AI in audio advertising. </p><p>We examine AI's influence on voice cloning, media planning, creative personalisation, and its capacity to...
- Oct 7, 202530 minS1
<p>In this episode of Advertising Amplified, System1’s Andrew Tindall and Radiocentre’s Head of Insight Donna Burns talk to Omar Oakes about the significant role of emotion in audio advertising. </p><p>The discussion...
View More
- Aug 28, 202530 minS1
<p>In the first episode of a new series from Radiocentre, we explore the scale, sophistication, and effectiveness of UK commercial audio – a platform which now reaches 76% of UK adults every week, with commercial...
Recent guests
Recent guests on Advertising Amplified. Study who booked and why before you pitch.
A
Al Young
Chief Creative Officer, Four Roses Bourbon
G
George Butler
head of commercial marketing at Bauer, Bauer Media Group
D
Donna Burns
Radiocentre
J
Jess Bernard
Goodstuff
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