ACE Your TikTok Shop

Ready to transform your TikTok Shop from startup to success story? Join us as we sit down with sellers who cracked the code on content-driven commerce. From sports card dealers hitting millions in sales to beauty brands building massive followings, hear how real businesses win on TikTok Shop. Discover proven strategies for creating viral content, maximizing livestream sales, and driving growth using the ACE framework that top sellers use to scale.Whether you're just starting out or ready to level up, you'll walk away with actionable insights you can use today. Presented by TikTok Shop.

ACE Your TikTok Shop is a business podcast hosted by TikTok Shop, with 31 episodes on record and a Required Pod Score of 80.

TikTok Shop hosts ACE Your TikTok Shop, a business show with 31 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #30

  How E.L.F. Turns TikTok Shop Into a Cross-Channel Demand Engine

  Sep 29, 202610 minS1

  E.L.F. Beauty was an early TikTok adopter, but its strategy has evolved far beyond content. Kelly Shah-McDonnell, VP of Global Connected Commerce at E.L.F. Beauty, shares how the brand now treats TikTok Shop as a discovery and demand-generation engine that can influence sales and search across its broader retail ecosystem. That impact became especially clear with the launch of E.L.F. Hair, when TikTok exposure contributed to hundreds of thousands of searches on Amazon even though the products were not available there. Kelly explains how E.L.F. keeps creators at the center of its TikTok Shop flywheel, from identifying products that are easy to demonstrate to building deeper relationships through webinars, Zooms, and masterclasses. The brand also uses limited editions, TikTok-first launches, GMV Max, campaigns, and LIVE selling to turn product discovery into momentum both on and beyond TikTok Shop. What You'll Learn in This Episode: Why E.L.F. views TikTok Shop as more than a standalone sales channel What E.L.F. looks for when deciding which products to put behind creators How limited editions and scarcity help E.L.F. test demand Why creator authenticity matters more than follower count How E.L.F. plans early while staying agile enough to react in real time

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  Episode #29

  How PullchemyTCG Grew From $90K to Nearly $1M in Monthly Sales on TikTok

  Sep 24, 20268 minS1

  PullchemyTCG grew from roughly $90,000 in its first month on TikTok Shop to nearly $1 million in monthly sales within about three months, driven primarily by TikTok LIVE auctions. Founder Bin Chen shares how the Pokémon-focused TCG business scaled from streaming five hours a day on one channel to 36 total streaming hours per day across two channels, while growing the operation from a small team to approximately 20 employees. Bin’s strategy centers on consistency, differentiated products, and building a LIVE experience that keeps customers coming back. By expanding streaming hours, launching additional channels, and hiring authentic, charismatic hosts, PullchemyTCG has turned LIVE selling into both a sales engine and a community. Rather than focusing solely on GMV or maximizing profit from individual transactions, PullchemyTCG prioritizes daily profitability, repeat customers, and building a business that can continue scaling over the long term. What You'll Learn in This Episode: How PullchemyTCG grew from roughly $90,000 in first-month TikTok Shop sales to nearly $1 million by its third month Why consistency matters in LIVE selling and how PullchemyTCG scaled from five hours of daily streaming to 24 hours on its primary channel How differentiated surprise sets help bring repeat customers back to PullchemyTCG’s LIVE auctions Why PullchemyTCG prioritizes profit over GMV and how auction sellers can generate $30,000 to $50,000 in daily sales

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  Episode #28

  How k2o Reached $1M in Sales on TikTok Shop

  Sep 24, 202610 minS1

  k2o has generated $1 million in sales on TikTok Shop after launching the beauty hydration brand with TikTok Shop as its first e-commerce partner. CEO Jay Hunter shares how the Kylie Jenner-owned brand is building its growth strategy around creator partnerships, owned content, TikTok LIVE, GMV Max, and Fulfilled by TikTok. Jay’s approach starts with treating TikTok as both a sales channel and an awareness engine that can influence the rest of the business. k2o invests deeply in its creator community, aims to become its own best creator through organic content and LIVE, and uses GMV Max to amplify content that is already working. The team is also preparing to scale toward 24-hour LIVE programming while using TikTok audience feedback to help shape future product launches. What You'll Learn in This Episode: Why k2o prioritizes creators at a similar stage of growth How k2o thinks about scaling winning content with GMV Max What’s behind the brand’s ambitious TikTok LIVE strategy How k2o prepares differently for major shopping moments The product launch tactics Jay believes make the biggest impact

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  Episode #27

  How Kitsch Went From 50 to 2,000 Daily Units on TikTok

  Sep 24, 202610 minS1

  Kitsch turned TikTok Shop into a major distribution channel after seeing its Grinch Hair Perfume jump from roughly 50 units to 2,000 units sold per day within the first few days of launch. Chief Marketing Officer Yingying Kuang shares how the brand went on to sell more than 30,000 units of its Air Dry Cream in just a few months and replicated that momentum across categories, including its Set & Flow Heatless Curler, which became the number one hair accessory on TikTok Shop for several weeks. Yingying explains how Kitsch built the infrastructure to capitalize on viral moments rather than trying to manufacture them. From treating creators like an extension of the internal team to testing culturally relevant bundles and preparing fulfillment capacity ahead of peak demand, Kitsch has built its TikTok Shop strategy around creators, rapid experimentation, and operational readiness. That preparation became especially important after last year's holiday season brought roughly four times more daily TikTok Shop orders than the team expected. What You'll Learn in This Episode: Why Kitsch shifted its mindset from treating TikTok Shop as an advertising channel to treating it as a major distribution channel How Kitsch develops its creator community through weekly coaching calls, product education, sampling, and involving creators in the product development process How organic product enthusiasm can lead to high-performing creator partnerships How Kitsch's Rush On-the-Go bundle became a top-five seller on its TikTok Shop for two months How Kitsch prepares for Black Friday and Cyber Monday all year

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  Episode #25

  How RidgeCoin Jewelry Co. Hit $1.4M in a Single TikTok LIVE

  Sep 11, 20269 minS1

  RidgeCoin Jewelry Co. generated $1.4 million in sales during a single TikTok LIVE. Owner Tasos Kolokouris shares how the family-owned jewelry, coin, and collectibles business turned LIVE selling into a major growth channel while growing its TikTok following from roughly 170 to more than 17,000 in four months. Tasos explains how RidgeCoin uses daily LIVE streams, consistent content, $1 auctions, and a broad product mix to keep viewers engaged and reach different customer segments. By moving between gold coins, currency, jewelry, and watches during major streams, the team can refresh its audience throughout a show while building a community that returns for both the products and the personalities behind the brand. What You'll Learn in This Episode: How RidgeCoin Jewelry Co. grew from roughly 170 to more than 17,000 TikTok followers in four months through consistent streaming, videos, shares, and engagement Why RidgeCoin starts products at $1 during LIVE auctions and how temporary auctions help the team sell a large volume of inventory quickly How RidgeCoin's $1.4 million LIVE used different product categories to reach new customer segments Why LIVE sellers should watch metrics like GMV per hour, clicks, hearts, pass-through rate, and chat activity to understand when a stream needs more energy How RidgeCoin uses TikTok Shop's Shop Tab for high-volume products customers want to purchase 24 hours a day

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