ABetterU: 52 Books A Year by Brad Young
Making Change Stick: Why Transformations Fall Apart Right After They Succeed
Most transformations do not fail at the beginning. They fail at the end—right after the breakthrough, right after the victory, right after the moment everything finally starts working. This episode explores the hidden psychological and behavioral forces that cause people, teams, and organizations to slide backward immediately after achieving success. Modern research shows that the brain craves familiarity, even when familiarity is harmful, and that the period after change is the most vulnerable stage of the entire transformation process.Listeners will learn why motivation drops after goals are reached, why old patterns regain strength, and why identity often lags behind new behavior. The episode breaks down the science of habit regression, the danger of the post‑goal void, and the subtle ways people sabotage their own progress without realizing it. It also explores how leaders and individuals can stabilize new routines, reinforce identity shifts, and build systems that prevent backsliding.This is an episode about the second half of change—the part most people ignore. Success is not the finish line. It is the beginning of consolidation, reinforcement, and long‑term anchoring. Those who understand this phase make their transformations permanent. Those who do not often find themselves right back where they started. Become a supporter of this podcast: https://www.spreaker.com/podcast/abetteru-52-books-a-year-by-brad-young--7094740/support .
