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Hosted by Unknown Host · 🇺🇸 US · EN-GB · 29 episodes
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Welcome to the Splice of Life Science Marketing Podcast. With your hosts Matt Wilkinson and Jasmine Gruia-Gray.This is the show for scientists who've stepped out of the lab and into marketing, learning the ropes as they go.
Unknown Host hosts A Splice of Life Science Marketing, a business show with 29 episodes published.
Matt Wilkinson explains organisational gravity and why his new book, The Buyer in the Loop, exists to stop the buyer's voice getting sanded out of marketing. Every persona gets built with real insight, then filed in a dr
Why most product teams cannot tell a dead project from an early one, and the three tests that separate a clean kill from a case worth tabling. Shownotes You have rebuilt the business case three times, the customer calls
For life science PMs: at the gate, treat dissenting customers as evidence. Enthusiast quotes only confirm what you hoped. Most stage gate reviews are built to help a product pass. Whether it should pass is a different qu
A tied poll becomes buyer segmentation once you read who chose each option and why.You run a poll and the result lands in a dead heat. Most people mark it inconclusive and pick the option they already liked.This is for l
Pride in the output is the human test AI cannot replace, and it is what protects life science brands. Somewhere in your marketing stack right now, an AI is publishing faster than anyone can check it. This episode is abou
For life science marketers: why AI engines judge your pages on structure and schema, and how to stop yours being misread.We ran an AI search audit on its own website and the tool recommended building three pillar pages t
Three years into a development program, R and D says it won, commercial says it lost, and regulatory says everything was fine. They were all measuring different things, and nobody caught it at the gate where it mattered.
Uncertainty is the system, and life science marketers who build buyer presence into every decision are better equipped to navigate it. Your buyer was in the room at the start of the process. By the time the brief lands i
Life science CEOs embedding AI in compliance workflows face regulatory switching costs, not just technical ones, when models change. Shownotes: You didn't make one big decision to hand control of your compliance workflow
Scientist buyers use falsification logic -- one weak claim destroys your whole case -- so claim selection and buyer presence beat validation volume every time. Shownotes Your claims list passed legal, survived MS3, and s
AI agents are shortlisting life science suppliers before humans get involved - brands invisible to AI are losing demand they cannot measure. Shownotes: Your next buyer might never visit your website. AI agents are alread
Persona AI keeps the customer present through organisational gravity - the internal approval process that dilutes buyer insight before launch. You did the interviews. You built the personas. The campaign went to market a
Beta programs designed for validation rather than stress testing create launch liabilities that surface as field quality crises three to six months post-launch.Your beta sites completed the study. A KOL sent a positive n
Life science PMs can reclaim strategic time using the DRAG framework -- but only if those hours go back into customer discovery, not more admin. You reformatted a competitive comparison slide for sales. It took 40 minute
If your brand isn't cited by AI tools when buyers search your category, you're not losing a ranking - you're being skipped entirely before the decision is made. Open ChatGPT, Perplexity, or Google AI Mode right now and t
Your company's scientific content is exactly what AI models want to cite - and you're hiding it behind a gate. In this episode, Matt and Jasmine unpack two uncomfortable commercial realities: why life science brands are
AI discoverability and product line extensions share the same root problem: misclassification kills outcomes before execution even begins. Most life science companies are optimising the wrong thing - and paying for it tw
Most life science companies haven't checked whether AI recommends them. The ones that have are already pulling ahead. In this episode, Matt Wilkinson and Jasmine Gruia-Gray dig into the real commercial stakes of AI searc
Your competitor just ran a better demo than you — before the exhibit hall opened. Every scientist on that floor already benchmarked your product against theirs using AI search. The question isn't whether they know your s
Right now, an AI is deciding whether your brand exists. Not philosophically - commercially. Life science researchers are asking ChatGPT for flow cytometry recommendations, using Perplexity to compare qPCR platforms. If A
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A Splice of Life Science Marketing is hosted by Unknown Host. The show is categorised under business (marketing) and has published 29 episodes.
A Splice of Life Science Marketing has published 29 episodes.
A Splice of Life Science Marketing regularly covers business, marketing. It sits in the business category, with a marketing focus.
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