
Episode #34
Rachel Lawler: "The Operating System Behind Growth" – Why Revenue Traceability Is the New Driver of Enterprise Value
In this episode of the [A] Growth Ventures Podcast, Hamlet Azarian sits down with Rachel Lawler, Founder and Managing Director of Aperture Growth, a firm that designs and builds commercial operating models for mid-market businesses.With more than 20 years as a founder, operating investor, and advisor, Rachel has assessed hundreds of businesses for investment and worked alongside deal teams deploying more than $3 billion in capital.This conversation unpacks why most companies can report their revenue but can't reconstruct how they produced it. Rachel covers the red flags buyers spot in diligence, what turns a rollup into a platform, and where AI and automation are delivering real results today.Her central insight: your operating model is now a strategic asset. The businesses that can trace every step from first lead to cash collected will be the ones that command a premium at exit.

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