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Hosted by Tennis · 🇺🇸 US · EN-CA · 57 episodes
Established thought leaders with verified media credentials.
A Digital Strategy Podcast explores how design, technology, and business intersect to shape the way organizations grow and adapt. Through thoughtful discussions and interviews with leaders in tech, design, brand, and marketing, the show shares practical strategies, frameworks, and stories for navigating today’s digital landscape.Hosted by the team at Tennis, the podcast blends sharp takes on the industry with candid conversations about the systems, tools, and decisions that drive lasting impact.
Tennis hosts A Digital Strategy Podcast, a business show with 57 episodes published.
Key Topics: Why "I built it with AI" is three different builds (pure generated code, CMS with an AI layer, headless + AI front end) with three different risk profiles Path one's trap: no content layer, so editing isn't e
Key Topics: The zero-click economy: why roughly half the clicks vanish the moment an AI summary appears (Pew, 900-adult panel) AI Overviews now on ~48% of searches, up from ~31% a year ago (Bright Edge) Why B2B queries t
Key Topics: ✦ Why everything is a remix, and why that's freeing instead of depressing (shoutout Kirby Ferguson) ✦ Why AI trends generic: it remixes the average, so it hands you the average back ✦ John Snow's 1854 cholera
Key Topics: ✦ Why "will AI replace designers" is the wrong question, and what it actually replaced ✦ The Figma stat that frames the whole debate: 78% say AI boosts efficiency, only 32% trust the output ✦ Why AI-generated
Before you even listen to this, scan your website here to know if you're accessible: https://www.designtennis.com/design-and-business-resources/website-accessibility-guide Most businesses think an accessibility lawsuit i
💡 Key Topics: What AODA actually covers on the web, and why it applies to all public websites and content if you have 50+ employees in Ontario WCAG 2.0 Level AA as the current legal floor, and why 2.1 and 2.2 matter eve
💡 Key Topics: What Config is really like in person, and why Toronto has no local equivalent (RGD, Tech Week, Web Summit gaps) AI fatigue at the conference, and audiences literally clapping when a talk wasn't about AI Wh
💡 Key Topics: Figma's July IPO and the pivot to positioning itself as an AI company, right down to the software description The claim that ~80% of Config talks are now AI, and whether that's a good or exhausting thing W
💡 Key Topics: Why Italy was primed for this: arriving late to the Industrial Revolution and deciding to win on design instead Camillo's 1908 factory and the "Olivetti style" that predated Apple's design manifesto by 40
In this episode: Clarity beats cleverness: define the goal and the KPI before the design Structure is the real UX: information architecture as the invisible foundation Speed is a design decision: real speed, perceived sp
The worst design system project is one that starts too early. Wrong timing, wrong scope, wrong people and it dies in a folder somewhere, untouched. In this episode, Symon and Marcello break down the three signals that te
💡 Key Topics: Why most agencies get stuck and can't scale past the founder How pricing affects client lifetime, team stability, and the work itself The story behind going from $2,500/month to $45,000/month and back down
Key Topics: • The Lego analogy: the simplest way to explain a design system to anyone • What's actually inside a design system: foundations, components, patterns, and documentation • How designers, developers, and produc
Key Topics: Why AI is accelerating brand chaos at the mid-market level The difference between a brand guide and a design system What design debt looks like, and why you don't feel it until it breaks Single source of trut
What we cover in this episode: 🔹 [0:00] — The verdict: What actually happened in the Meta/YouTube lawsuit 🔹 [2:16] — Kaye's story and why starting social media at age 6 matters 🔹 [3:55] — Internal Meta documents: "If
In this episode: • How design evolved from a contained discipline in 2006 to absorbing everything by 2020 • Why low-code, no-code, the gig economy, and nearshoring created a race to the bottom on execution • The three di
Key topics Definition of technical debt in web development How small decisions compound over time Real-world examples of web debt Strategies for auditing and addressing web debt Chapters 00:00 Technical Debt in Web Devel
Notes Why does a website project that everyone agrees is needed keep dying in the finance meeting? Usually it's not the budget — it's the pitch. Symon and Marcello break down how to reframe a web investment as a business
Most projects don't fail because the team couldn't build. They fail because the team tried to build everything at once. In this episode, Symon and Marcello break down why project scope creep and feature bloat are the rea
What We Cover Why delivery on time and on budget is not the same as project success The 'meeting of the minds' problem: how misaligned expectations sink projects before kickoff Free text fields vs. structured data — and
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A Digital Strategy Podcast is hosted by Tennis. The show is categorised under business (management) and has published 57 episodes.
A Digital Strategy Podcast has published 57 episodes.
A Digital Strategy Podcast regularly covers business, management, arts. It sits in the business category, with a management focus.
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Episodes of A Digital Strategy Podcast average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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