A Digital Strategy Podcast

Key Topics: ✦ The twelve percent: Bain found only 12% of business transformations achieved what they set out to do, and the failure almost never traces back to the technology itself (Bain) ✦ The average user doesn't...

Key Topics: ✦ The iceberg problem: logo, fonts, and colors are the visible tip, while the real brand lives in the ~80% below the waterline (support replies, sales emails, checkout copy, policy pages) ✦ Why brands drift...

Key Topics: ✦ The 95/5 rule: at any moment, roughly 95% of your potential market isn't actively buying — Forrester says the exact split varies by category, but the shape holds up ✦ Why the "favorite vendor" is picked...

Key Topics: Why "I built it with AI" is three different builds (pure generated code, CMS with an AI layer, headless + AI front end) with three different risk profiles Path one's trap: no content layer, so editing isn't...

Key Topics: The zero-click economy: why roughly half the clicks vanish the moment an AI summary appears (Pew, 900-adult panel) AI Overviews now on ~48% of searches, up from ~31% a year ago (Bright Edge) Why B2B queries...

Key Topics: ✦ Why everything is a remix, and why that's freeing instead of depressing (shoutout Kirby Ferguson) ✦ Why AI trends generic: it remixes the average, so it hands you the average back ✦ John Snow's 1854...

Key Topics: ✦ Why "will AI replace designers" is the wrong question, and what it actually replaced ✦ The Figma stat that frames the whole debate: 78% say AI boosts efficiency, only 32% trust the output ✦ Why...

Before you even listen to this, scan your website here to know if you're accessible: https://www.designtennis.com/design-and-business-resources/website-accessibility-guide Most businesses think an accessibility lawsuit...

💡 Key Topics: What AODA actually covers on the web, and why it applies to all public websites and content if you have 50+ employees in Ontario WCAG 2.0 Level AA as the current legal floor, and why 2.1 and 2.2 matter...

💡 Key Topics: What Config is really like in person, and why Toronto has no local equivalent (RGD, Tech Week, Web Summit gaps) AI fatigue at the conference, and audiences literally clapping when a talk wasn't about AI...

💡 Key Topics: Figma's July IPO and the pivot to positioning itself as an AI company, right down to the software description The claim that ~80% of Config talks are now AI, and whether that's a good or exhausting thing...

💡 Key Topics: Why Italy was primed for this: arriving late to the Industrial Revolution and deciding to win on design instead Camillo's 1908 factory and the "Olivetti style" that predated Apple's design manifesto by 40...

In this episode: Clarity beats cleverness: define the goal and the KPI before the design Structure is the real UX: information architecture as the invisible foundation Speed is a design decision: real speed, perceived...

<p>The worst design system project is one that starts too early. Wrong timing, wrong scope, wrong people and it dies in a folder somewhere, untouched.</p> <p>In this episode, Symon and Marcello break down the three...

<p>💡 Key Topics:</p> Why most agencies get stuck and can't scale past the founder How pricing affects client lifetime, team stability, and the work itself The story behind going from $2,500/month to $45,000/month and...