Feb 19, 202545 minS2
<p>In the third and final installment of our three-part series on storytelling across the company lifecycle, Plat4orm hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, take a deep dive into...
business
4 The Record
Hosted by Plat4orm · business · EN
About this Podcast:
4 the Record, hosted by Plat4orm’s Valerie Chan, goes on the record with leading influencers to discuss the latest trends in legal innovation and the business of law to help inspire you on the path to success.
Pitch Analysis
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Contact path
Public web form
Booking probability
19%
Guest openness
Selective
80/100
Required Score
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What is 4 The Record about?
4 the Record, hosted by Plat4orm’s Valerie Chan, goes on the record with leading influencers to discuss the latest trends in legal innovation and the business of law to help inspire you on the path to success.
Who hosts 4 The Record?
4 The Record is hosted by Plat4orm. The show has published 29 episodes to date.
What has 4 The Record covered recently?
Recent episodes include "Product Storytelling for Acquisition: Turning Vision Into Value" (19 February 2025, 45 minutes), "Storytelling Through Crisis: Dismantling Conventional Crisis Communication Wisdom" (12 February 2025, 33 minutes), and "The Narrative Edge: The Power of Storytelling for Startups" (5 February 2025, 28 minutes).
How often does 4 The Record publish?
4 The Record publishes roughly every two weeks, with episodes averaging 29 minutes across 29 episodes.
How hard is it to get booked on 4 The Record?
Booking probability for 4 The Record is 19%, and the host is rated Selective on guests. 4 The Record requires a Pod Score of 80 or higher. 4 The Record's contact route on record: public web form.
Who should pitch 4 The Record?
The strongest fits for 4 The Record are Law & Legal Services. 4 The Record has a business audience.
About the host
Plat4orm hosts 4 The Record, a business podcast with 29 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Feb 12, 202533 minS2<p>In the second episode of our three-part series on storytelling across the company lifecycle, Plat4orm hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, are joined by crisis communications...
Feb 5, 202528 minS2<p>The first episode of our three-part series on storytelling throughout the company lifecycle kicks off with Plat4orm PR hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, as they explore how...
- Dec 18, 202327 minS1
<p>Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI...
- Oct 11, 202333 minS1
<p>Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that education, proper resource...
View More
- Oct 6, 202330 minS1
<p>Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to leverage authenticity in their...
Episode #23
Improve Your Firm’s Financial Performance
Sep 23, 202337 minS1<p>Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Barto Consulting...
Episode #22
ILTACON 2023 - What to Expect at Disney!
Aug 1, 202322 minS1<p>ILTACON 2023 is less than a month away! Beth Anne Stuebe, Director of Publications and Press at ILTA, speaks to guest host Jessi Adler about what attendees can expect at this year's conference - from record...
Episode #21
How to Expand your Marketing Reach
Jun 13, 202318 minS1<p>Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use...
- Jun 1, 202334 minS1
<p>In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in...
- May 9, 202332 minS1
<p>In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in the regulatory...
Episode #18
Measuring PR Effectiveness
Mar 1, 202323 minS1<p>How can you tell if your PR efforts are actually working? On this episode of 4 The Record, Valerie Chan and David Splivalo discuss how to measure the effectiveness of your public relations strategies to determine if...
- Dec 9, 202230 minS1
<p>Aaron Burnett, CEO and Founder of Wheelhouse Digital Marketing Group, shares how his team uses data to help clients drive transactional outcomes, balance organic and digital marketing to obtain results, and decipher...
Oct 18, 202222 minS1<p>Robert Weiss, President of MultiVision Digital, shares how companies can benefit from producing videos and provides tips such as content trends, best equipment to use, and how video is impactful to all touchpoints of...
- Jul 28, 202233 minS1
<p>Dennis Kennedy, Director of the Michigan State University Center for Law, Technology & Innovation and former Mastercard executive, shares advice on the challenges and benefits of switching career paths, including...
Episode #14
Ep 014: Shawn Gaines on Marketing & Storytelling Strategies for Client-Centric Experiences
Jun 27, 202232 minS1<p>Shawn Gaines, Chief Marketing Officer at Sertifi, discusses how marketers can build meaningful and authentic marketing strategies to create the best client-centric experiences regardless of what industry you might...
Episode #13
Ep 013: Sabrina Horn on Creating the Foundations to be an Authentic and Successful Leader
Jun 14, 202230 minS1<p>Sabrina Horn, founder of legendary Silicon Valley PR firm Horn Group, discusses key components of successful leaders and entrepreneurs, and how integrity and authenticity are the core foundations of your company’s...
- May 12, 202225 minS1
<p>Minoo Razavi, legal industry digital marketing maven, shares her thoughts on strategies, tools and analytics, and how to utilize the power of content and empathy in the field of digital marketing.</p>
Feb 21, 202222 minS2<p>Host Valerie Chan speaks to Simon Corbett, Founder and CEO of The Jargon Group, regarding his insights on international PR trends he’s seeing, such as social responsibility and transparency, as well as using creative...
May 4, 202133 minS1<p>UpLevelOps Co-Founder and legal operations leader Stephanie Corey shares her insights on the biggest obstacles facing legal operations and what legal ops professionals need to be thinking about as we come out of the...
Recent guests
Recent guests on 4 The Record. Study who booked and why before you pitch.
M
Mary Mack
CEO of Consumer and Small Banking, EDRM - Electronic Discovery Reference Model
A
Aaron Burnett
CEO and founder, Wheelhouse Digital Marketing Group
R
Robert Weiss
President Sales & Marketing, MultiVision Digital, Uniondale Public Library
D
Dennis Kennedy
Director of the Center for Law, Technology and Innovation at MSU’s School of Law, Center for Law, Technology and Innovation at Michigan State University College of Law
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