
3 Minute Book - The Purpose Effect
Start With Why — Simon Sinek (Book Summary in 3 Minutes)
<p>Why did Martin Luther King Jr. lead a movement? Not because he had the best plan — but because he said 'I have a dream,' not 'I have a plan.' Simon Sinek's Golden Circle explains why the most inspiring leaders start with Why, then How, then What — and the biology of decision-making backs him up. People don't buy what you do. They buy why you do it.</p>

