
Episode #29
26 years of Huffer, and what came next | Steve Dunstan | 2 Commas by Josh Comrie
$20 and a fax machine. That's what Steve Dunstan started Huffer with. Twenty-six years later, he'd built one of New Zealand's most recognised streetwear brands, scaled it to around 200 people, survived the GFC, wrestled with a US expansion that didn't go to plan, and lost a co-founder along the way. In this one, Steve is straight about the part founders rarely admit: what happens to your identity when you and the brand become the same thing, what it takes to sell a business you built from the ground up, and how you rebuild yourself once it's gone. We get into: The $20 start and why the constraint helped $35k to over $1m in four years, no outside money Surviving the GFC as a fashion brand Why belonging became the thing that drove performance The exit after 26 years, and what came next Would you know how to stop being the business, the day you finally sell it? Subscribe to the 2 Commas Journal Order the 2 Commas book Follow Josh on LinkedIn Connect with Steve Dunstan





