Communications Lead
2025 to 2026
Launched AI Barmen robot at CES 2026 with minimal budget, securing coverage in ~30 tier-1 and tier-2 media outlets including The Verge, Mashable, Gizmodo, PC Mag, and ZDNet.
Deep-Tech / Emerging Technology PR & Communications
Svitlana (Lana) Rahimova
Senior Communications Leader who has launched 10+ AI and robotics products to mainstream media acclaim, from CES stage to TIME Best Invention Award.
Deep-Tech / Emerging Technology PR & CommunicationsSanta Clara, United States
About Svitlana:
Svitlana (Lana) Rahimova is a Senior Communications Leader specializing in deep-tech PR for robotics, AI, autonomous systems, and emerging tech startups. Over her career, she has orchestrated go-to-market campaigns for breakthrough products—including AI Barmen (CES 2026), WeHead (CES 2023, 2024), and WOWCube (TIME Best Invention Award, $4M raised)—securing coverage in tier-1 outlets like WIRED, The Verge, Mashable, and TIME. She combines strategic narrative-building with hands-on media relations to help founders and innovators cut through the noise and reach global audiences, whether launching at CES or building category-defining PR strategies from zero.
Speaking topics
How to launch a breakthrough AI or robotics product to mainstream mediaSecuring tier-1 press coverage for deep-tech startups on a minimal budgetBuilding a PR strategy that helps founders raise capital and validate market fitCES launch playbook: strategy, execution, and media relationsTelling the story of emerging tech: from autonomous systems to physical AIGlobal media relations: multilingual PR campaigns across 30+ countriesFrom zero to category leader: building communications for new tech categoriesProduct-market-fit through earned media: the startup PR advantage
Expertise
Social MediaStrategic CommunicationsCommunicationPress ReleasesPublic RelationsAI and robotics product launchesDeep-tech PR strategy and executionCES launch strategy and media relationsEarned media campaigns for startupsGlobal media relations and multilingual PRBuilding narratives for breakthrough technologiesPress coverage in tier-1 tech publications
Work Experience
Communications Lead
2023 to 2024
Launched physical AI companion robot at CES 2023 and new version at CES 2024, securing ~100 publications including WIRED, The Sun, and Mashable.
PR Lead
2020 to 2022
Ran comprehensive PR campaign for gaming device from 2020–2022, securing 250+ publications in 30+ languages, TIME Best Invention Award, and Inventors Digest cover; media coverage and market validation helped founders raise $4M.
CEO
— to present
Help tech founders to reach out to their ICPs with right medssages via right channels
PR Lead
2018 to present
Built communications strategy for AI-powered IP camera platform, securing 80+ publications and supporting $27M ICO fundraise.
Communications Lead & Strategic Advisor
— to present
Built communications strategy and executed hands-on PR for three years, positioning Qrator Labs as IDC's number-one player in the emerging DDoS mitigation SaaS category.
Communications Lead
— to present
Developed and executed autonomous truck launch strategy for Middle East and Western Europe markets, securing ~100 publications across five languages.
Community & Product Communications Lead
2009 to present
Built early adopter community, led first SMM initiatives (2009), and launched Yota Music (music streaming service preceding Apple Music) and other consumer products.
Communications Lead
— to present
Secured TechCrunch exclusive coverage for iPad edutainment app and AI English tutor for children.
Communications Lead
— to present
Secured Wall Street Journal case study coverage for data analytics platform.
Communications Lead
— to present
Secured VentureBeat coverage for AI startup incubator program.
Communications Lead
— to present
Secured press coverage in Business Insider, MarketWatch, and Entrepreneur for customer support AI platform.
Communications Lead
— to present
Executed zero-budget Product Hunt launch strategy, achieved top-5 ranking, and earned mention by Product Hunt founder Ryan Hoover.
Communications Lead
— to present
Managed Product Hunt launch for task management tool, achieving top-5 ranking.
Content & Communications Strategist
— to present
Developed Digital Transformation content series for banking, industrial enterprise, and telecom clients.
Content Editor
— to present
Served as editor of annual book on digital transformation and technology initiatives.
Content Strategist
— to present
Created dozens of native content pieces for SAP, including a Forbes-published series on enterprise software and digital transformation.
Content Journalist & Analyst
— to present
Covered Teradata annual conferences and enterprise data analytics initiatives over several years.
Communications & Content Strategist
— to present
Developed and executed communications campaigns promoting 5G technology for industrial enterprise applications.
Content Strategist & Designer
— to present
Conceptualized and launched interactive infographic resource to educate sales teams and CIOs on virtualization technology cost savings during early adoption phase.
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