B2B SaaS / Digital Marketing / MarTech
Suman Dilip Kumar
Email Marketing & B2B Growth | 3x Industry CTR | Award-Winning Campaigns | EU-Based
About Suman:
Suman Dilip Kumar is a B2B email marketing strategist and growth specialist based in Europe with a track record of delivering exceptional campaign performance. She has engineered multiple award-winning campaigns, including a 63% CTR campaign for Goody Culinary Solutions (3x industry average) that won the Lantern Awards of Texas and AMA Crystal Awards 2025, and a SaaS campaign for LiProspect that achieved 86% session engagement uplift and 35% conversion growth, earning the HBMA Judges Choice Award. Her expertise spans end-to-end campaign strategy, marketing automation platforms (Mautic, HubSpot, Zoho, Apollo), CRM pipeline management, and data-driven optimization. Suman genuinely cares about understanding why campaigns work—from strategy and copy through setup and analysis—and brings that analytical rigor and human-centered approach to every project.
Speaking topics
How to Build Email Campaigns That Hit 3x Industry CTR: Strategy, Copy, and ExecutionThe Science of B2B Email Personalization: From Segmentation to ConversionMarketing Automation Platforms: Choosing, Setting Up, and Scaling with Mautic, HubSpot, and ZohoWhy Your Email List Health Matters More Than Your CopyEnd-to-End Campaign Management: From Persona Extraction to Performance AnalysisTurning Email Data Into Growth: How to Diagnose What Worked and WhyB2B SaaS Growth Through Strategic Email: Real Campaign Case Studies and Lessons Learned
Expertise
B2B MarketingEmail MarketingMarketing AutomationCustomer Relationship Management (CRM)Growth MarketingEmail campaign strategy and optimizationAchieving 3x+ industry CTR benchmarksB2B demand generation and lead nurturingMarketing automation platform setup (HubSpot, Mautic, Zoho, Apollo)CRM pipeline hygiene and data integrityDeliverability and inbox placement strategiesPersonalization and segmentation in campaignsSaaS product marketing and positioning
Work Experience
Business Development/Marketing & Sales - Houston and Surrounding Areas
2013 to 2015
Colleagues at Centric
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