Latest episodes
33 on recordThe newest episodes Will Nash has appeared on. Open one to see it on its podcast.
Assistant to the CMO
AI shopping picks a different seller. Agents make free returns expensive.
Sep 21, 2026
Assistant to the CMO
ChatGPT ads promise not to touch the answer. Google expands AI Overviews and gives no numbers.
Sep 10, 2026
Assistant to the CMO
Retailers can't out-build the shopper's AI. Amazon lost in court trying to block it.
Sep 4, 2026
Assistant to the CMO
OpenAI's top AI users are its biggest spenders. Omnicom outsourced the team behind its AI.
Aug 27, 2026
Assistant to the CMO
Google Ads forces AI Max in September. Verification becomes the agency pitch.
Aug 20, 2026
Assistant to the CMO
AI drives real retail orders now. Reddit seeding becomes an agency product.
Aug 13, 2026
Assistant to the CMO
AI creative settles into a house style. Brand advertising pays for it first.
Aug 6, 2026
Assistant to the CMO
Ads move inside the AI answer. Google starts scoring who shows up.
Jul 30, 2026
Episode topics
How hosts framed recent episodes with Will: the titles of the episodes where they appear.
Podcasts appeared on
12Every podcast that has had Will on, most often first. Open one to see Will's episodes there.
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