Max McKeown: podcast appearances and interviews

Max McKeown is an English writer, consultant, and researcher who specializes in innovation strategy, leadership, and culture. He has authored six influential books and conducts research in collaboration with Warwick Business School. McKeown is a fellow of the RSA and has served on the advisory board for the Rollins Center for eBusiness. He holds a master's degree in Business Administration and a PhD from Warwick Business School, where he studied under Professors David Wilson and Sotirios Paroutis. His work advocates for fostering an innovation culture and views failure as an integral part of learning and progress. McKeown emphasizes that change is inevitable, but progress is not, and highlights that creativity arises from creating the right conditions rather than merely hiring the right people. He believes reacting promptly to change is as important as planning, and that strategy should aim to shape real-world events effectively. His contributions to innovation literature include the concept of four levels of social group adaptation, which range from collapsing to transcending, and the development of the three-step RUN model of adaptation;recognition, understanding, and necessary change. McKeown also highlights the importance of high adaptability cultures that support self-renewal and resilience. His book, The Strategy Book, explores strategic thinking as a practical activity, emphasizing how individuals and groups can enhance their strategic capabilities to shape the future. The book received recognition as a winner of the Chartered Institute of Management's Book of the Year Awards in 2013 and has been translated into multiple languages.