What does Y.O.U Underwear do?

Y.O.U Underwear is a UK-based sustainable fashion brand founded in 2016 by Sarah Jordan. The company specializes in soft, stylish organic cotton underwear and loungewear for men, women, and girls. Y.O.U Underwear operates as a certified B Corp, focusing on ethical production and environmental sustainability. The brand's mission includes combating period poverty and improving access to education through a buy-one-give-one donation model. The core offerings include classically styled underwear made from 100% GOTS-certified organic cotton, blended with elastane for stretch. The products are Fairtrade certified and PETA-approved vegan, produced by an ethical manufacturer in India. Y.O.U Underwear also emphasizes a strong social impact, partnering with charities to donate two pairs of underwear for every pair sold. The company has donated over 60,560 pairs, empowering thousands of women and girls. With a commitment to sustainability, Y.O.U Underwear follows zero-waste principles and operates a take-back recycling scheme for worn underwear.