What does True Beauty Ventures do?

True Beauty Ventures is a New York-based venture capital firm founded in 2020 by Rich Gersten and Cristina Nuñez. The firm specializes in investing in emerging growth brands within the beauty, personal care, and wellness sectors. True Beauty Ventures typically provides equity investments ranging from $1-5 million to brands with around $2 million in revenue, focusing on seed and Series A stages. In addition to capital, the firm offers operational expertise, industry networks, mentorship, data analytics, and strategic guidance to help founders grow their businesses. With a mission to "change the face of beauty investing," True Beauty Ventures has made 20 investments in its first three years, positioning itself as a leading investor in the beauty sector. The firm emphasizes inclusivity and sustainability, prioritizing BIPOC and women founders and supporting brands that address underrepresented needs. Its portfolio includes notable companies like Vacation, Crown Affair, and K18 Hair, showcasing a commitment to differentiated and consumer-engaging brands with strong growth potential.