What does Tourism Industry Aotearoa do?

Tourism Industry Aotearoa (TIA) is the leading independent industry association for the tourism sector in New Zealand, established in 1953. Based in Wellington, TIA represents nearly 1,300 members, encompassing about 85% of the country's tourism industry. The organization advocates for the growth and sustainability of tourism, which plays a significant role in the New Zealand economy by employing approximately 216,000 people directly. TIA offers a range of services to support its members, including advocacy and policy development, communication and marketing, and networking events. The organization engages with government bodies to influence tourism policies and promotes New Zealand as a premier travel destination. TIA also champions sustainable and regenerative tourism practices, aiming to protect the environment and enhance local communities. Through its initiatives, TIA fosters a strong community among its members, facilitating collaboration and knowledge sharing across the diverse tourism landscape.