What does TodayTix Group do?

TodayTix Group is a global leader in digital ticketing and discovery for cultural experiences, including theatre and performing arts. Founded in March 2013 by Broadway producers Brian M. Fenty and Merritt Baer, the company is based in New York City. TodayTix Group connects over 20 million users with a wide range of entertainment options through its innovative two-sided marketplace. The company offers a mobile ticketing platform that allows users to purchase paperless tickets for various events. Key features include the TodayTix Rush program for discounted same-day tickets, mobile lotteries for Broadway and West End shows, and a standby feature for sold-out performances. Additionally, TodayTix Group provides technology solutions for partners, including ticketing systems and APIs. Its portfolio includes brands like TodayTix, Goldstar, and Secret Cinema, and it operates in major cities worldwide, engaging with over 20,000 theatres and cultural institutions.