What does To Be Honest do?

To Be Honest (TBH) is an Indian healthy snacking brand founded in 2017 by Mayank Gupta, Ritika Agrawal, and Anuj Ghanghoria. The company specializes in 100% real fruit and vegetable-based crunchies, utilizing vacuum cooking technology to preserve nutrients, natural color, and flavor while using less oil than traditional frying methods. TBH products are gluten-free, free of artificial additives, and support gut health with clean-label ingredients. Acquired by Ghodawat Consumer Limited in 2023, TBH has expanded its distribution to over 250,000 outlets across 120 cities in India and exports to more than 17 countries. The brand's core offerings include a variety of Crunchies, such as Golden Sweet Potato, Ripe Jackfruit, and Tangy Chickpeas, all designed to provide bold flavors and health benefits. TBH aims to achieve INR 50 crore in revenue by 2028 through continued expansion and innovation in the healthy snacking market.