What does The Sway Effect do?

The Sway Effect is one of the fastest growing marketing and communications agencies in the industry today. We are a global network, headquartered in New York City with partners spanning across the U.S., Latin America, and Europe. We were founded by industry veteran Jennifer Risi, who sought to reinvent how the industry works and established a new kind of model – one that breaks down barriers and assembles the best and brightest talent from across the industry to answer a brand's challenge. So, what does The Sway Effect represent? At the heart of our work, we are focused on "swaying" opinion on behalf of our clients and putting diversity, equity and inclusion into everything that we do. Each and every day, we create campaigns that define markets, lead industries and aim to change the world. Our network has the experience and deep skills that can solve problems across industries and geographies. We are nimble, adaptable and diverse in both skill and talent. And, above all else, we are accountable. We partner with our clients and serve as an extension of their internal teams. We meet our clients where they are and where they live - providing the senior, personal counsel that they need, and frankly deserve.